Pinoy Box Office
Pinoy Box Office (PBO; stylized in lowercase as pbo) is a Philippine pay television film channel owned by Viva Entertainment. Its programming consists of films produced and distributed by Viva Films. Aside from films, PBO occasionally plays music videos by recording artists under Viva, concerts of its artists, and some Original TV Series and a few talk shows exclusive to the channel, as well as airing Shopping TV Programs.
 Una Ka Rito | |
| Country | Philippines |
|---|---|
| Broadcast area | Nationwide |
| Network | Viva Television |
| Programming | |
| Language(s) | Filipino |
| Picture format | 4:3 480i SDTV |
| Ownership | |
| Owner | Viva Entertainment |
| Sister channels | Viva Cinema TMC Sari-Sari Channel K Movies Pinoy Viva TV Plus |
| History | |
| Launched | May 6, 1996 |
| Former names | Viva Cinema (1996-2003) |
History
The channel was originally launched as Viva Cinema on May 6, 1996, in partnership between Viva Entertainment in the Philippines and Star TV (later simply rebranded as Star in 2001) in Hong Kong.
On July 10, 2003, Star announced that the joint venture with Viva Entertainment would not be renewed, meaning Viva Cinema would be closed down on July 31, 2003. On August 1, 2003, Viva Cinema was rebranded as Pinoy Box Office.[1]
Since August 2021, after Viva TV renamed as Viva Cinema, PBO carries the films that Viva produced since 1996. In the coming years, it is set to broadcast only the movies they produced from 2000 onwards.
Movie Jocks
- Phoemela Baranda (2014–present)
- Roxee B (2014–present)
- Bea Rose Santiago (2016–present)
- Mayton Eugenio (2016–present)
- Shy Carlos (2017–present)
References
See also
- Viva Entertainment
- Viva Television
- Viva Films
- Viva Cinema (TV channel) (formerly known as Viva TV)
- Cinema One
- Cine Mo!
- I Heart Movies
