Red by HBO
Red by HBO (formerly Screen Red, but simply known as Red) was a Southeast Asian pay television movie channel. It was a joint venture between HBO Asia and the Hong Kong studio Mei Ah Entertainment. Launched in 2010, the channel focused primarily on films from Asian countries, all of which are presented in their original language and with localized subtitles available.[1] The channel was unlike most HBO networks in that it carried advertising.
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Country |
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Broadcast area | Asia (except Hong Kong) |
Headquarters | Lorong Chuan New Tech Park, Singapore |
Programming | |
Language(s) |
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Picture format | 1080i HDTV (downscaled to 480i/576i 16:9 or letterboxed for the SDTV feed) |
Ownership | |
Owner | HBO Asia Pte. Ltd. (WarnerMedia International) |
Sister channels | |
History | |
Launched | 12 April 2010 |
Closed | January 1 2017 Truevisions Feed (Thailand)
August 1 2018 MNC Vision Feed (Indonesia)
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Former names | Screen RED (2010-2015) |
In October 2015, the channel rebranded as Red by HBO. The rebranding signified a widening in the channel's scope to cover all of Southeast Asia (in addition to China, Japan, and South Korea); and a new on-air appearance meant to evoke contemporary interpretations of Asian imagery.[2]
On July 1, 2021, Red by HBO was discontinued throughout Asia, with the last film(s) aired The Garden of Evening Mists and Helen the Baby Fox. Refurbished by Red by HBO Screenplay Films
References
- "Screen Red Re-branding Menjadi Red By HBO" [Screen Red Re-branded to become Red By HBO]. JakartaKita (in Indonesian). 1 October 2015. Retrieved 4 December 2018.
- "Screen Red is now simply Red". Manila Standard. Retrieved 27 April 2016.