Utsav Plus

Utsav Plus (formerly known as Star Plus UK) is a European Hindi general entertainment pay television channel owned by Disney Star, a wholly owned subsidiary of The Walt Disney Company India. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.[1] Its programming is in Hindi and subtitled in English.

This article is about the European Hindi-language television channel. For the international channel known as Star Plus, see StarPlus.

Utsav Plus
Broadcast areaEurope
HeadquartersSouthall, London
Programming
Language(s)Audio:
Hindi
Subtitles:
English
Picture format1080i HDTV
(downscaled to 576i for the SDTV feed)
Ownership
OwnerDisney Star
Sister channelsUtsav Bharat
Utsav Gold
History
Launched22 January 2021 (2021-01-22)
ReplacedStarPlus
Availability
Streaming media
Hotstarhotstar.com

History

Star Plus launched in the United Kingdom in 2005.

Star Plus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,[2] but it was delayed until 5 July 2012.[3]

Rebranding

On 12 July 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi" ("Same Relationship, New Thinking").[4]

On 7 November 2016, it underwent a rebranding with the tagline "Nayi Soch" ("New Thinking").[5]

On 4 June 2018, it underwent a rebranding with Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" ("Same Relationship, New Thing") and signature song composed by A. R. Rahman.[6]

On 30 December 2020, Disney announced that the ‘Star’ branding in the Netherlands would be replaced with ‘Utsav’ in 2021.[7] On 11 January 2021, Star TV UK/Europe revealed that this new identity would apply in the UK and all of Europe from 22 January.[8][9]

Programming

The channel launched two programming blocks: Star Dophar [10] and Star Zaika.[11]

The programming of Star Dophar consists of reruns of Star India serials. Currently, Diya Aur Baati Hum airs on the afternoon time slot while other reruns air in the Morning time slot.

‘Star Zaika’ consists of cooking shows which are aired during different times of the day on both Utsav Plus and Utsav Bharat. Previously, it also aired international shows dubbed in Hindi.[12]  

Serials
Year Show Genre
2009–present Yeh Rishta Kya Kehlata Hai Romance
Family
Drama
2019–present Yeh Hai Chahatein Romance
Drama
2020–present Anupamaa Family
Drama
Ghum Hai Kisikey Pyaar Meiin Romance
Drama
Saath Nibhaana Saathiya 2 Family
Drama
Imlie Drama
2021–present Pandya Store Family
Drama
Chikoo Ki Mummy Durr Kei Drama
Vidrohi Historical Drama
2022–present Kabhi Kabhie Ittefaq Sey Drama
Family
Comedy
Romance

Utsav Plus exclusives
Year Show Notes
Daily Awakening with Brahmakumaris Acquired religious show
2017–present Diya Aur Baati Hum
  • Star Dophar
 Rerun
2019–present Sanjeev Kapoor’s Kitchen
  • Star Zaika
 Acquired cooking show
Mummy Ka Magic
  • Star Zaika
 Acquired cooking show
2020–present Yeh Hai Mohabbatein Rerun
Ishqbaaz Rerun
Chef’s Special
  • Star Zaika
 Acquired cooking show
2021–present Turban Tadka
  • Star Zaika
 Acquired cooking show
2022–present Pure Sin
  • Star Zaika
 Acquired cooking show

Upcoming broadcast
Show name Premiere date Production company Ref.
Smart Jodi TBA Star India [13]
Yeh Jhuki Jhuki Si Nazar Katha Kottage Productions [14]
Untitled Drama Shashi Sumeet Productions [15]
Untitled Drama Film Farm India [16]

References
  1. "Description about the Channel Star Plus". Times Of India.
  2. "Star Plus UK to launch HD Channel".
  3. "Star Plus HD UK date confirmed".
  4. "Star Plus to sport new logo, tagline in battle for top slot". Live Mint.
  5. "How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'". Business Standard.
  6. "Alia Bhatt becomes fresh face of Star Plus new look". The Indian Express.
  7. Palmer, Roger (30 December 2020). "Disney Renaming Star Channels In The Netherlands". What's On Disney Plus.
  8. "Exclusive: Star Plus to become Utsav Plus in UK & Europe". 11 January 2021.
  9. "Exclusive: First look at Star TV's new Utsav TV branding". 11 January 2021.
  10. Baddhan, Raj (8 February 2018). "Star Plus UK to bring back 'Dopahar' slot this month".
  11. Baddhan, Raj (11 April 2018). "Star TV UK to launch food strand 'Star Zaika'".
  12. Baddhan, Raj (13 June 2018). "Star Plus UK to air first Turkish fiction 'Winter Sun' this month".
  13. "Star Plus set to launch fun unique show 'Smart Jodi' in February". Biz Asia.
  14. "Kitni ajeeb hogi wo duniya jahaan har koi isi tarah baat karta ho? Lekin Diya aur uske jaisi kayi ladkiyaan to isse har roz guzarti hai. To kyon na is soch ko badle? Dekhiye Diya ki kahani, Yeh Jhuki Jhuki Si Nazar, jald hi StarPlus aur Disney+ Hotstar par". YouTube.
  15. "Pravisht Mishra a.k.a. Anirudh of Barrister Babu does a mock shoot for Shashi Sumeet's new show". ABP Live.
  16. "Mohit Malik approached for a show loosely based on the Ranbir Kapoor and Priyanka Chopra starrer film 'Barfi'". The Times Of India.
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