Boomerang (Central and Eastern European TV channel)

Boomerang is a Central, And Eastern European/East-Central European pay television channel feed which focuses on animated programming for children. This feed is broadcast in Germany, Austria, Switzerland, Benelux, Russia and CIS countries, Czech Republic, Slovakia, Hungary, Romania, Poland, the Balkans, Lithuania and Caucasus countries.

Boomerang
Broadcast areaBalkans
Lithuania
Benelux
CIS
Caucasia
Central Europe
Central and Eastern Europe
East-Central Europe
Eastern Europe
Programming
Language(s)Dutch
English
German
Hungarian
Polish
Romanian
Russian
Bulgarian
Czech
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerWarner Bros. Discovery International
Sister channelsCartoon Network CEE
Cartoon Network Germany
Cartoon Network Netherlands & Flanders
Cartoon Network Poland
Cartoon Network Russia and Southeastern Europe
CNN International
Warner TV Comedy
Warner TV Film
Warner TV Serie
History
Launched5 June 2005 (2005-06-05)
(as Boomerang Europe)
12 October 2011 (2011-10-12)
(independent feed)
ReplacedBoomerang Germany
Closed9 March 2022 (2022-03-09) (Russia) (temporarily)
Links
Websitewww.boomerangtv.de
www.boomerang-tv.hu
www.boomerangtv.nl
www.boomerang-tv.pl
www.boomerang-tv.ro
www.boomerangtv.ru
www.tvboomerang.com
Availability
Streaming media
Ziggo GO (Netherlands)ZiggoGO.tv (Europe only)

History

Boomerang EMEA was launched on 5 June 2005. On 12 October 2011, at 6:00 am (CEST), it was split into two different feeds: this feed focused on Central and Eastern Europe, while Boomerang HQ centered on the Benelux, Cyprus, Czech Republic, Greece, Middle East & Africa, and Portugal. The European feed at the time consisted of four audio tracks, which were in English, Romanian, Hungarian and Polish. On 1 August 2007, TV channel began broadcasting from the Astra 1K and Hot Bird 7A satellites in the territories of the CIS and Baltic countries.[1] The TV channel partially broadcast in Russian.[2] Since 1 October 2013 , the channel has been completely dubbed into Russian.[3]

Between November 2014 and February 2015, Boomerang CEE replaced Boomerang HQ in the Netherlands and the Flanders region of Belgium, and got a localised Dutch feed between 2 February 2015 and 2017.[4] Since 2017 the CEE feed is available in the Netherlands and Belgium.[5]

On 4 April 2018, Boomerang CEE switched to the 16:9 aspect ratio.

On 1 October 2018, Boomerang CEE replaced Boomerang Germany and took over its channel slot. It launched a subfeed intended to air German advertisements and has no Russian rating icons being displayed in its broadcast, differing from the main feed. Sometimes they were shown anyway because of mistakes.[6]

On Monday, 1 November 2021, Boomerang CEE launched a new Bulgarian-language audio track, as well as a Bulgarian channel subfeed for Bulgarian television advertisement commercials, only on Bulsatcom, for now as A1 Bulgaria, (which is A1 Telekom Austria Group’s Bulgarian subsidiary, or its foreign subsidiary from Bulgaria.), & Vivacom, & other operators have yet to add it.[7]

On Friday, 3 December 2021, Boomerang CEE launched a new Czech-language audio track, & was available with Czech-language dubbing on Vodafone Czech Republic A.S. Akciová společnost, (or simply just Vodafone Group PLC’s Czech subsidiary, or one of its operations from the Czech Republic Of Czechia.), or simply just Vodafone in the Czech Republic Of Czechia, as other operators have yet to add it with 60% of its content being dubbed into the Czech-language with Czech-language dubbing for the Czech-language audio track, due to having dialogue, as the other 40% of its content are tv shows that has no dialogue, & they’re left undubbed, they have no localization for the promos, & is available in 1080i HDTV/HD.

Due to The 2022 Russian invasion of Ukraine, on 9 March 2022 WarnerMedia closed the channel in Russian territories, along with Cartoon Network.[8]

Programming

Current Programming[9]

Former Programming

Cartoonito
The programming block's logo used at the time.

Cartoonito was a programming block targeting pre-kindergartners, & preschoolers. It aired weekday mornings and afternoons before the Cartoonito branding was phased out entirely in 2014, when Cartoonito merged with Boomerang's schedule.

Logos
  • 5 June 2005 – 2 February 2015
  • 2 February 2015 to present

See also

References
  1. "Boomerang развлекает детей". old.telesputnik.ru. 2 February 2009.
  2. 1 июня встречаем новый пакет «ДЕТСКИЙ»
  3. Телеканал Boomerang заговорил по-русски. Журнал Mediasat
  4. "Nieuw logo voor Boomerang". Broadcast Magazine (in Dutch). 1 February 2015. Retrieved 16 March 2015.
  5. "Boomerang CEE (Dutch) - Continuity (July 1, 2017)". YouTube. 1 July 2017.
  6. "Boomerang Germany - Final Day/Closedown/CEE Takeover (September 30-October 1, 2018)". YouTube. 2 October 2018. Archived from the original on 2021-12-20.
  7. "Boomerang CEE (Bulgaria) - Launch (November 1, 2021)". YouTube. 1 November 2021. Archived from the original on 2021-12-20.
  8. "WarnerMedia and Discovery join the stampede of businesses leaving Russia | CNN Business". CNN. 9 March 2022.
  9. KG, imfernsehen GmbH & Co. "Serien nach Sendern: Boomerang". fernsehserien.de (in German). Retrieved 2022-05-02.
  10. "Boomerang - program tv na 26.06.2009 - Program TV - Telemagazyn.pl". www.telemagazyn.pl (in Polish). Retrieved 2022-05-02.
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