Boing (Italian TV channel)

Boing is an Italian free-to-air television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of Fininvest's Mediaset (through its RTI subsidiary) and Warner Bros. Discovery (through its International division).[1][2] It is available on digital terrestrial television and free-to-air satellite provider Tivùsat.

Boing
CountryItaly
Broadcast areaItaly
Programming
Language(s)Italian
Picture format576i SDTV
Timeshift serviceBoing Plus
Ownership
OwnerBoing S.p.A.
(Mediaset, 51%; Warner Bros. Discovery International, 49%)
Sister channelsWarner Bros. Discovery
CNN International
Cartoon Network
Boomerang
Mediaset
Cartoonito
Rete 4
Canale 5
Italia 1
20
Iris
27 Twentyseven
La5
Cine34
Focus
Top Crime
Italia 2
TGcom24
Mediaset Extra
History
Launched20 November 2004 (20 November 2004)
ReplacedPop (Boing Plus)
Links
WebsiteBoing
Availability
Terrestrial
Digital terrestrial televisionChannel 40
Channel 45 (Boing Plus)

History

The channel launched on 20 November 2004 at 8:00 pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.). In 2006 the channel rebranded to a new transparent screenbug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included a new graphics package, introducing Animadz. Most of the Animadz lasted until August 2020. With the birth of Cartoonito in 2011, the channel increased its demographic to include 7–16-year olds. All preschool programs and blocks were moved to Cartoonito's schedule.

Boing rebranded to a new graphics package along with its Spanish and French versions developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed.[3]

On 11 July 2019 another channel, Boing Plus, was launched, replacing Pop. This channel is a 1-hour timeshift feed of both Boing and Cartoonito, with Cartoonito's programming being shown from 4:00 am–1:00 pm and Boing's programming for the rest of the day.[4]

On 30 August 2020 Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.[5]

See also

References
  1. Feiner, Lauren (March 4, 2019). "WarnerMedia reorganizes its leadership team after AT&T acquisition". CNBC. Retrieved March 4, 2019.
  2. "Mediaset Group – Corporate – Free channels". www.mediaset.it. Retrieved December 9, 2018.
  3. "Boing Italy Rebrands Monday 7th March". RegularCapital: Cartoon Network International News. March 4, 2016. Retrieved September 3, 2016.
  4. "La jv Turner-Mediaset sbarca sul canale 45 del digitale terrestre". July 10, 2019.
  5. "Boing, via al rebrand del canale con un nuovo look & feel – Digital-News". Digital-News.it (in Italian). September 1, 2020. Retrieved March 17, 2021.


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