Star Vijay

Star Vijay, commonly known as Vijay TV, is an Indian Tamil pay television general entertainment channel owned by Disney Star. The channel broadcasts from Kochar Jade, Guindy, Chennai, Tamil Nadu. Star Vijay changed hands several times before being partly acquired by the Star TV network in 2001.[1]

Star Vijay
Star விஜய்
TypeGeneral Entertainment
CountryIndia
Broadcast areaInternational
NetworkDisney Star
HeadquartersChennai, Tamil Nadu, India
Programming
Language(s)Tamil
Picture format1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
Ownership
OwnerDisney Star
Key peopleKrishnan Kutty (Business Head)

Balachandran Rathinavel (Channel Head)

Pradeep Milroy Peter (Programming Head)
Sister channelsDisney Star channels
History
Launched24 November 1994 (1994-11-24)
Former namesGolden Eagle Communication (GEC) (until 1995)

Vijay TV (1995-2001, 2021 – Since Now, International Feed Only)

Star Vijay(2001- since now, India, Sri Lanka, Malaysia and Brunei Only)
Links
WebsiteStar Vijay on Disney+ Hotstar
Availability
Streaming media
Disney+ Hotstar(India)

History

The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC).[2][3] United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV.[4] The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million.[5][6] In 2001, Star India took over the channel and rebranded it as Star Vijay.[7] Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.[8] In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores.[7][9]

This channel, along with Star One, was launched in Hong Kong in 2007.[10]

The high-definition feed, Star Vijay HD, was launched on 29 May 2016.[11]

On 25 August 2016, its siblings channel Star Vijay Super was launched, which airs non-stop films and legacy television shows.[12]

On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India. Now the channel is owned by Asianet Star Communications.

On 4 October 2020, it launched a music channel named Star Vijay music.[13][14]

Logos

Programming
Main article: List of programs broadcast by Star Vijay

Channels
Channel Category SD/HD Availability Notes
Star Vijay General Entertainment SD+HD
Star Vijay Super Movies SD HD Feed Launching on 2022
Star Vijay Music Music
Vijay TV International General Entertainment

Reception

When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.[15] A revamp in 2017 brought with it a new logo and the launch of Bigg Boss Tamil Season 1, after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.[16]

In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time for the first time while being the second most watched Tamil GEC overall after Sun TV.[17] In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.[18]

References
  1. "Star buys UTV in Vijay TV – Times of India". The Times of India.
  2. "From Booze To News". Outlook India.
  3. "Why UTV bought Vijay TV". Indian Television.
  4. G. C. SHEKHAR (15 February 1996). "New satellite channels exploit public fixation in Tamil Nadu". India Today.
  5. "Star, UTV to sign a deal on Vijay TV handover Wednesday?". Indian Television.
  6. "Vijay TV relaunch date fixed". Indian Television.
  7. "Star India buys out UTV's stake in Vijay TV". The Economic Times.
  8. "Star restructuring Vijay TV – Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
  9. "UTV sells Vijay TV pie to Star". Rediff.
  10. "STAR launches Star One and Vijay in Hong Kong". Live Mint. 16 March 2007.
  11. "Star Vijay launches Vijay HD". The Times of India. 5 June 2016. Retrieved 26 July 2016.
  12. "Vijay Super to be revamped as Tamil movie channel". Television Post.
  13. "Broadcasters see value in new channel launches despite covid". Live Mint. 23 October 2020.{{cite web}}: CS1 maint: url-status (link)
  14. "Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020". India Today.{{cite web}}: CS1 maint: url-status (link)
  15. "Vijay Tv Revenues Increase Post-Star Alliance". Business Standard India. 29 July 2002.
  16. Kandavel, Sangeetha; Vijayakumar, Sanjay (9 August 2017). "Vijay TV gets a 'Bigg' viewership bump". The Hindu.
  17. "Hindi GEC viewership dips due as IPL 2020 begins". The Economic Times. 6 October 2020. Archived from the original on 15 December 2020. Retrieved 15 December 2020.
  18. "WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020". Broadcast Audience Research Council. Archived from the original on 31 December 2020.
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