Magnolia Network

In November 2018, Chip and Joanna Gaines of the former HGTV series Fixer Upper announced on The Tonight Show Starring Jimmy Fallon that they were in early talks to form a "lifestyle focused media network" with Discovery Inc. via their personal company Magnolia.[6][7] The duo had left HGTV shortly after the acquisition of Scripps Networks Interactive by Discovery; after realizing that Fixer Upper had been one of the network's top programs, Discovery CEO David Zaslav met the Gaines at their home in Waco, Texas to discuss a joint venture.[8]

In April 2019, Discovery officially announced their new venture, and that its linear television component would launch some time in 2020, replacing DIY Network.[9] HGTV president Allison Page was named president of the venture, reporting directly to Zaslav.[8] Discovery announced on January 16, 2020 that the Magnolia Network would launch on October 4.[10] The launch was then delayed indefinitely on April 21, as the COVID-19 pandemic impacted the ability to produce the network's launch programming.[11] On August 4, 2020, it was announced that the network would launch in 2021, but that deadline was not fully met. It was also announced that a revival of Fixer Upper, Fixer Upper: Welcome Home, was also in production for Magnolia Network.[12][13]

Due to the delay in production, some Magnolia Network programming debuted as part of the January 4, 2021 launch of the Discovery+ streaming service. The transition of the linear DIY Network to Magnolia Network occurred on January 5, 2022.[14][15] Within days, one of its launch and spotlight series, Home Work, was removed from the network and Discovery+ due to allegations of substandard work, lengthy delays and egregious billing by the show's hosts, Andrew and Candis Meredith, on previous projects. The series was soon brought back to Magnolia Network after the investigation found no "ill or malicious" intents by the couple that ran the series.[16][17]

In April 2022, Discovery Inc. merged with WarnerMedia to form Warner Bros. Discovery. On April 7, 2022, it was reported that after the completion of the merger, Magnolia Network's leadership would report to HBO and HBO Max's chief content officer Casey Bloys rather than directly to Zaslav; Deadline suggested the possibility that Magnolia Network could contribute content (such as library programs or original series) to HBO Max—noting that some of the service's scripted series have appealed to a similar adult female demographic to Magnolia Network, HBO Max's own forays into unscripted content, and reports that the Gaines had shown interest in working on scripted projects.[18][19][8]

A Canadian version of DIY Network launched on October 19, 2009, replacing the Canadian version of Fine Living.[23] As in the U.S., a preview of Magnolia Network programming was initially offered in Canada via Discovery+ upon its local launch in October 2021,[24] before DIY Network Canada relaunched as Magnolia Network on March 28, 2022.[25]