Cromā

Cromā is an Indian retail chain of consumer electronics and durables run by Infiniti Retail, a subsidiary of the Tata Group.[2][3] Its product range covers more than 500 products across the electronics and consumer durable categories.

Infiniti Retail
Cromā
IndustryRetail
Founded9 October 2006 (2006-10-09)[1]
HeadquartersMumbai, India
Number of locations
300
Area served
India
Key people
CEO & MD: Avijit Mitra

Chief Business Officer - E-commerce and Marketing: Shibashish Roy
Chief Buying Officer: Venu Gopal
Chief Business Officer – Stores: Suman Chakraborty

CFO: Pramod Dangaich
ProductsConsumer electronics
Revenue3,813.74 crores (2017–18)
16.70 crores (2017–18)
ParentInfiniti Retail
Tata Group
Websitewww.croma.com

Location

Presently, there are a total of 300 Cromā stores in 35 cities in India.[4]

The stores are spread across the states of Maharashtra (Latur, Mumbai, Navi Mumbai, Thane, Pune, Nashik, Amravati, Aurangabad, Kolhapur), Gujarat (Ahmedabad, Bhuj, Bhavnagar, Jamnagar, Rajkot, Nadiad, Surat, Vapi, Vadodara, Anand), Delhi NCR, Karnataka (Bangalore, Mangalore, Hubli, Mysore, Davangere), Punjab (Amritsar, Jalandhar, Ludhiana, Patiala, Mohali), Chandigarh, Tamil Nadu (Chennai, Coimbatore), Haryana (Gurgaon, Faridabad) Uttar Pradesh (Ghaziabad, Noida), Telangana (Hyderabad, Secunderabad), West Bengal (Kolkata, Asansol) Jharkhand (Dhanbad) and Madhya Pradesh (Gwalior), (Indore).[5]

Croma Stores – Statewise

In 2012, Infiniti retail acquired the Indian retail business of Woolworths for A$35 million, or Rs. 200 crore. Woolworths was tied up with Tatas since 2005 for external support in the electronic retail market.[6]

Croma GOD Store

References
  1. "Cromā | The Electronics Megastore | About Us | Overview". Croma.com. 9 October 2006. Retrieved 3 February 2011.
  2. "The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover". Blonnet.com. 3 September 2009. Archived from the original on 24 September 2009. Retrieved 3 February 2011.
  3. "Welcome to Cromā | The Electronics Megastore | A TATA Enterprise". Croma.com. Retrieved 3 February 2011.
  4. "Tata Cromā launches own brand of LCD and LED TVs". Economictimes.indiatimes.com. 13 May 2010. Retrieved 3 February 2011.
  5. "Cromā | The Electronics Megastore | Stores | Location of our Stores". Croma.com. Retrieved 3 February 2011.
  6. "Infiniti acquires India biz of Woolworths for Rs.200 cr". The Hindu. Retrieved 15 December 2012.
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