Bonice

BonIce is a brand of freezie, created in 1998 by Quala, a multinational Colombian company.[1] It arrived to Mexico City in August 2004. It was quickly expanded in places like Guadalajara[2] in June 2005, Villahermosa November 2005, Monterrey February 2006, Tijuana September 2006 and Brazil 2011/2012, with the name "Icegurt". Today it is available in over a hundred cities in all states across the country, and in other Central American countries. The product is sold direct to consumers on the streets by independent distributors, nicknamed "Hombre de Bonice" (Bonice Guy), coordinated under a franchise structure.

BonIce product.

Flavors

They also come with yogurt, or with two flavors combined called Bonice Doble (Double Bonice).[3] The ads for Bonice Doble had 2 female twins and used a parody of the 2013 Robin Thicke single "Blurred Lines".

See also

References

  1. https://www.bravosnews.com/index.php/marcas/698-bonice. {{cite web}}: Missing or empty |title= (help)
  2. "Bon Ice no se congela ante la competencia". El Universal (in Spanish). Retrieved 2019-12-09.
  3. "Doble experiencia de BonIce". enfasis (in European Spanish). Retrieved 2019-12-27.


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