WWBF
WWBF (1130 kHz) is a commercial AM radio station licensed to Bartow, Florida.[1] WWBF is a locally owned and family operated FM (102.9 and 97.1) & AM (1130) Radio Group located in Bartow, Florida. As the capital city of Polk County, Bartow is centrally located in the Lakeland - Winter Haven market - ranked in the top 100 radio markets in the country. WWBF has a classic hits radio format and is owned by Thornburg Communications, Inc. Its moniker is "102.9 WBF," using its FM dial position and dropping one of the two W's in its call sign.
 | |
| City | Bartow, Florida |
|---|---|
| Broadcast area | Polk County, Florida |
| Frequency | 1130 kHz |
| Branding | Classic Hits 102.9 WBF |
| Programming | |
| Format | Classic hits |
| Affiliations | Westwood One Fox News Radio |
| Ownership | |
| Owner | Thornburg Communications, Inc. |
| History | |
First air date | September 6, 1969 (as WPUL) |
Former call signs | WPUL (1969-1984) |
Call sign meaning | Wonderful Bartow Florida |
| Technical information | |
| Facility ID | 66926 |
| Class | B |
| Power | 2,500 watts days 500 watts nights |
Transmitter coordinates | 27°54′31.00″N 81°49′33.00″W |
| Translator(s) | 97.1 MHz W246DX (Winter Haven) 102.9 W275AX (Bartow) |
| Links | |
| Webcast | Listen Live |
| Website | wwbf.com |
By day, WWBF is powered at 2,500 watts non-directional. But to avoid interference with other stations on 1130 AM, it reduces power at night to 500 watts, using a directional antenna with a three-tower array.[2] Programming is also heard on FM translator W275AX at 102.9 MHz.
History
WWBF was granted a license by the FCC on September 6, 1969. It has been under the same local ownership and management since 1984. It is on a clear-channel frequency (the only AM on 1130 kHz in the state of Florida is a member of the Florida Association of Broadcasters. WWBF must reduce nighttime power to prevent interference to the Class A stations on 1130 AM, which are KWKH Shreveport and WBBR New York City.
On September 11, 2013, WWBF began simulcasting on FM translator W275AX on frequency 102.9.
On November 24, 2021, WWBF began simulcasting on a second FM translator W246DX on frequency 97.1.
WWBF is a division of Thornburg Communications, Inc. The station is known in the local market as Classic Hits 102.9 WBF (after its translator frequency).
Programming
WWBF features Classic Hits, one of the most popular music formats, delivering 35-54 Adults. The greatest pop, soul, and rock n’ roll from the ‘70s, ‘80s, and early ‘90s. We play feel good music, hosted by passionate personalities. There’s always a real person behind the microphone...talking about what’s timely and topical, and they’re always upbeat and fun. The songs may be classics, but our DJs are totally in-sync with today's lifestyle.
One of Polk County’s most listened to radio programs The WBF SHOPPER ...has been the classified column of the airwaves for over 50 years. Listeners from all over Central Florida call to buy, sell, trade or giveaway items on the radio - for FREE! The WBF Shopper is still the number one show of its kind in Central Florida and can be heard on FM 102.9, FM 97.1 and AM 1130...plus streaming on our website wwbf.com and on our free mobile app - mornings from 9 to 10...Monday through Saturday!
In addition to Fox News Radio, WBF is affiliated with Westwood One, the Motor Racing Network, and the Performance Racing Network.
WWBF covers many local events; broadcasting Bartow High School football, basketball, baseball and softball. Along with coverage of the three major series of NASCAR.
Translators
| Call sign | Frequency (MHz) | City of license | Facility ID | ERP (W) | Height (m (ft)) | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W246DX | 97.1 | Winter Haven, Florida | 202882 | 200 | 116 m (381 ft) | D | FCC LMS |
| W275AX | 102.9 | Bartow, Florida | 148943 | 240 | 121 m (397 ft) | D | FCC LMS |
References
- "WWBF Facility Record". United States Federal Communications Commission, audio division.
- Radio-Locator.com/WWBF
External links
- WWBF in the FCC AM station database
- WWBF on Radio-Locator
- WWBF in Nielsen Audio's AM station database