WTMP-FM

WTMP-FM (96.1 MHz "La Invasora 96") is a commercial FM radio station licensed to Dade City, Florida. The station is owned by Neal Ardman, through licensee NIA Broadcasting, Inc. WTMP-FM airs a Spanish-language Regional Mexican radio format. WTMP-FM is the Spanish-language flagship stations for the Tampa Bay Buccaneers Radio Network.

WTMP-FM
CityDade City, Florida
Broadcast areaNorthern Tampa Bay Area
Frequency96.1 MHz (HD Radio)
BrandingLa Invasora 96
Programming
FormatRegional Mexican
SubchannelsHD2: WTMP simulcast
AffiliationsTampa Bay Buccaneers Radio Network
Ownership
OwnerNeal Ardman
(NIA Broadcasting, Inc.)
WTMP
History
First air date
September 3, 1983
Call sign meaning
TaMPa
Technical information
Facility ID15239
ClassA
ERP2,800 watts
HAAT147 meters (482 ft)
Links
Websitelainvasora96.com

WTMP-FM's studios are on Pan Am Circle in Tampa. Its transmitter is off Spike Road near Spring Lake Highway in Spring Lake, Florida.[1] WTMP-FM is a Class A station, with an effective radiated power (ERP) of 2,800 watts, while several Tampa Bay stations operate at 100,000 watts. This makes WTMP-FM limited in its coverage area to the northern suburbs in the Tampa Bay area.

History

The station first signed on the air on September 3, 1993 as WBSB.[2] It was owned by Dade City Broadcasting, Inc. and aired an adult contemporary music format.

In 2001, the station was acquired by Tama Broadcasting, Inc. for $4.1 million.[3] Tama already owned AM 1150 WTMP, an urban adult contemporary station. Tama put the same format on 96.1, switching the call sign to WTMP-FM.

Former logo as 96.1 Caliente

In 2018, NIA Broadcasting bought WTMP-FM for $350,000.[4] NIA, owned by Neal Ardman, began simulcasting the Regional Mexican format heard on AM 1470 WMGG on 96.1 WTMP-FM, calling the stations "La Mexicana 96.1 and 1470", but later switched the moniker to "Caliente 96.1 and 1470". It has since split from the simulcast of WMGG and rebranded as "La Invasora 96".

References
  1. Radio-Locator.com/WTMP-FM
  2. Broadcasting & Cable Yearbook 1994 page B-72
  3. Broadcasting & Cable Yearbook 2010 page D-134
  4. RadioInsight.com "Station Sales" March 18, 2018 retrieved 1-18-19

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