WSLP

WSLP (100.7 FM, "Lake FM") is a commercial variety hits radio station broadcasting from Ray Brook, New York. It is owned by North Country Radio Corp.

WSLP

Simulcasts WRGR, Tupper Lake
City	Ray Brook, New York
Broadcast area	Saranac Lake, New York
Frequency	100.7 MHz
Branding	Lake FM
Programming
Format	Variety hits
Ownership
Owner	North Country Radio Corp.
Sister stations	WLPW, WRGR, WVSL
History
First air date	2009
Former call signs	WXMR (2009–2012) WPLB (2012–2016) WIRY-FM (2016–2020) WPLA (2020–2021)
Technical information
Licensing authority	FCC
Facility ID	166029
Class	A
ERP	3,100 watts
HAAT	−52 meters (−171 ft)
Transmitter coordinates	44°15′43″N 74°01′19″W
Links
Public license information	Profile LMS
Webcast	Listen Live
Website	lakefmradio.com

The station was formerly WXMR with a tagline called "Radio Bistro".[1] The call letters were changed to WPLB on August 6, 2012;[2] it eventually changed to a country music format, "Kickin' Country," which was simulcast with WNMR (107.1 FM, now WWFK) and competed with WOKO and WTNN.

In March 2016, the station was leased to WIRY. The arrangement allowed for the FM station to occasionally broadcast separate programming from the AM station (for instance, WIRY's regular programming could continue on the FM station while the AM station carried a sporting event).[3] The callsign was changed to WIRY-FM on March 15, 2016.[2]

WIRY-FM went silent on January 7, 2020, after WIRY changed ownership the previous month and the new owners ended WIRY's agreement to operate it.[4] An application is pending to move the frequency from Plattsburgh West to Ray Brook, New York.

The station changed its call sign to WPLA on July 10, 2020.

In late January 2021 WPLA changed their call letters to WSLP, moved from Plattsburgh West, New York to Ray Brook, New York, and picked the WSLP call letters and "Lake FM" variety hits format from 93.3 FM Saranac Lake, which picked up the WPLA call letters.[5] That June, Benjamin Homel (known professionally as Randy Michaels), who owned the station through Radioactive, LLC, filed to sell the station to operator North Country Radio Corp.[6]