WSIM

WSIM (93.7 FM) is a radio station broadcasting an adult hits format. Licensed to Lamar, South Carolina, United States, the station serves the Florence area. The station is currently owned by Community Broadcasters, LLC and features programming from Westwood One .[1][2] The programming was also simulcast on the now-defunct WDKD.

For the Chattanooga, Tennessee radio station formerly known as WSIM, see WJTT.
WSIM
CityLamar, South Carolina
Broadcast areaFlorence, South Carolina
Frequency93.7 MHz (HD Radio)
BrandingFrank 93.7
Programming
FormatAdult hits
SubchannelsHD2: Star 97.1 (Hot adult contemporary)
AffiliationsWestwood One
Ownership
OwnerCommunity Broadcasters, LLC
WFRK
History
First air date
October 1992 (as WKHT)
Former call signs
WXMA (1990-1992)
WKHT (1992-2003)
Technical information
Facility ID55269
ClassA
ERP2,800 watts
HAAT147.9 meters (485 ft)
Transmitter coordinates
34°12′12.00″N 79°51′52.00″W
Translator(s)HD2: 97.1 W246AW (Florence)
107.5 W298BI (Florence)
Links
WebcastListen live
HD2: Listen live
WebsiteFrank 93.7
HD2: Star 97.1

Translators

In addition to the main station, WSIM has been relayed by a translator to widen its broadcast area.[3][4] W246AW was "97.1 Frank FM", while W255BD has been a translator for WOLH.[5]

Broadcast translators of WSIM
Call signFrequency
(MHz)		City of licenseERP
(W)		ClassFCC info
W298BI107.5Florence, South Carolina160DFCC FM Query
Broadcast translators of WSIM-HD2
Call signFrequency
(MHz)		City of licenseERP
(W)		ClassFCC info
W246AW97.1Florence, South Carolina250DFCC FM Query

History

This station played oldies for several years with the slogan "Good Time Rock and Roll".[6]

More recently, it was adult contemporary. In September 2012, WSIM changed to hot adult contemporary.

On April 5, 2022, WSIM and its HD2 subchannel swapped its adult CHR "Star" and variety "Frank" formats.[7]

References
  1. "WSIM Facility Record". United States Federal Communications Commission, audio division.
  2. "WSIM Station Information Profile". Arbitron.
  3. "W246AW Radio Station Information". Retrieved 2009-08-25.
  4. "W255BD Radio Station Information". Retrieved 2009-08-25.
  5. http://www.miller.fm/news/archives.asp, Retrieved on 2009-08-25.
  6. http://www.radio-locator.com/cgi-bin/info?call=WDKD&service=AM, Retrieved on 2009-08-25.
  7. "Frank & Star Swap Spots In Florence". RadioInsight. Retrieved 2022-04-05.


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