WMSO
WMSO (1240 AM) is an Urban adult contemporary and Gospel format broadcast radio station licensed to Southaven, Mississippi, serving Metro Memphis. WMSO is owned and operated by Flinn Broadcasting.[1]
| City | Southaven, Mississippi |
|---|---|
| Broadcast area | Metro Memphis |
| Frequency | 1240 kHz |
| Branding | The Trend on WAVN |
| Programming | |
| Format | Urban adult contemporary and Gospel |
| Ownership | |
| Owner | Flinn Broadcasting (Arlington Broadcasting Company) |
| KHGA, KXHT, WGSF, WHBQ, WHBQ-FM, WIVG, WMPS | |
| History | |
First air date | 1990 (as WAVN) |
Former call signs | WAVN (1989-1996) WBLZ (1996) WAVN (1996-2019) |
| Technical information | |
| Facility ID | 2801 |
| Class | C |
| Power | 580 watts unlimited |
Transmitter coordinates | 34°58′57.0″N 90°0′45.0″W |
| Translator(s) | 104.1 W281BR (Memphis, TN) |
| Links | |
| Webcast | Listen live |
| Website | wavnthetrend |
History
On May 13, 2019, WMSO changed their format from southern gospel to urban oldies, branded as "Memphis Soul 104.1".[2]
On June 8, 2020, WMSO changed their format from urban oldies to classic hip hop, branded as "Bumpin 104.1".[3]
FM translator
WMSO programming is relayed to an FM translator, which gives the listener the choice of FM with higher quality stereophonic sound. The translator is owned by Arlington Broadcasting Company.
| Call sign | Frequency (MHz) | City of license | Facility ID | ERP (W) | Class | FCC info |
|---|---|---|---|---|---|---|
| W281BR | 104.1 | Memphis, Tennessee | 89003 | 250 | D | FCC LMS |
Previous logos

References
- "Flinn Broadcasting - Flinn Broadcasting | Radio Stations".
- Memphis Soul 104.1 Debuts Radioinsight - May 14, 2019
- Memphis is Bumpin' Again Radioinsight - June 8, 2020
External links
- WMSO in the FCC AM station database
- WMSO on Radio-Locator
- WMSO in Nielsen Audio's AM station database
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