Veda bread

Veda bread is a brand of malt loaf sold in Ireland. It is a small, caramel-colored malted bread with a soft consistency when fresh. Allied Bakeries Ireland (ABI) is the market leader with over 81 per cent value share of the Veda market within Northern Ireland, which it sells as "Sunblest Veda".[1]

Veda bread

Type	Bread
Place of origin	Ireland
Region or state	Ulster
Serving temperature	Sliced
Main ingredients	Wheat flour
Cookbook: Veda bread

In Northern England, veda bread is something quite different: a sweet, sticky loaf made with black treacle. It is eaten sliced, dry, or with butter or margarine. The molasses in the treacle help to preserve the mixture, and veda-bread connoisseurs will leave a freshly baked loaf for several weeks in a closed cake tin to allow the flavors to mature before they eat it.

Although a sweet bread, Veda is often eaten toasted with butter and cheese, although many prefer to add jam or marmalade. It is usually eaten as a snack.

The formula for Veda was allegedly stumbled upon by luck when a Dundee farmer's house-keeper accidentally used damp wheat which had sprouted to produce malted wheat. This produced a sweet-malted flavored bread – and Veda bread was born.[1]

Veda Bakeries holds the original recipe for Veda bread, and they have not published it publicly. Veda Bakeries is a company registered by law. The company is based in East Lothian in Haddington, and is owned by Jim Kerr of Forthestuary Cereals.