Ultra Black
"Ultra Black" is a song by American rapper Nas featuring Hit-Boy, the producer. It was released on August 14, 2020 as the lead single from Nas's thirteenth studio album King's Disease (2020).
"Ultra Black" | ||||
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Single by Nas featuring Hit-Boy | ||||
from the album King's Disease | ||||
Released | August 14, 2020 | |||
Genre | Hip hop | |||
Length | 3:18 | |||
Label | Mass Appeal | |||
Songwriter(s) | ||||
Producer(s) |
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Nas singles chronology | ||||
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Music video | ||||
"Ultra Black" on YouTube |
Background and composition
In the song, Nas raps his black heritage and African-American culture over a "laid back breakbeat and jazz chords".[1] He pays homage to "all things black",[2] and promotes Black pride.[3] In an interview with NME in November 2020, Nas said that the song "represents love".[4]
Controversy
The song attracted attention for lyrics that were perceived as a diss towards singer and rapper Doja Cat: "We goin' ultra Black, unapologetically Black / The opposite of Doja Cat, Michael Blackson Black". In May 2020, Doja Cat had been accused of racism and association with white supremacists, though she denied the allegations.[5]
Shortly after the song was released, Doja responded with a TikTok video in which she sarcastically says, "I'm so offended and upset by this song. Have you guys heard 'Fruit Salad' by The Wiggles?"[6] On August 24, 2020, Nas and Hit-Boy had a joint interview with radio station Power 106, in which Nas stated he meant no disrespect, and that he was only saying something that rhymed with "Ultra Black".[7][8] In his NME interview in November, Nas commented on how the attention the song received was typical of the social media age.[4]
Music video
A music video was released on August 26, 2020. Directed by Spike Jordan, it opens with Nas rapping in his kitchen while Hit-Boy plays a beat in the living room with a baby girl on his lap.[9][10] Nas also appears in various areas of New York City, with interspersed scenes of black families bonding.[10][11] The visual also features cameos from designers Dapper Dan and Kerby Jean-Raymond.[11][12]
Personnel
Credits adapted from Tidal.[13]
- Hit-Boy – engineering
- Audio Anthem – co-production
- Mike Bozzi – mastering engineering
- David Kim – mixing
- Gabriel Zardes – engineering
- Mark "Exit" Goodchild – engineering
References
- Breihan, Tom (2020-08-14). "Nas Announces New Album 'King's Disease', Out Next Week, & Shares Hit-Boy Collab "Ultra Black": Listen". Stereogum.
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: CS1 maint: url-status (link) - Powell, Jon (2020-08-26). "Nas reveals beautiful visual for "Ultra Black"". REVOLT.
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: CS1 maint: url-status (link) - Okon, Wongo (2020-08-14). "Nas Proudly Flaunts His Melanin And Takes A Shot At Doja Cat On The Hit-Boy-Produced 'Ultra Black'". UPROXX.
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: CS1 maint: url-status (link) - Lavin, Will (2020-11-03). "Nas: "I'm rapping the same way I did when I was on the block"". NME.
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: CS1 maint: url-status (link) - Woods, Aleia (August 14, 2020). "Nas Raps "Unapologetically Black, the Opposite of Doja Cat" on New Song: Listen". XXL Mag.
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: CS1 maint: url-status (link) - Caldwell, Brandon (2020-08-15). "Doja Cat Shrugs Off Nas' Diss On 'Ultra Black'". HipHopDX.
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: CS1 maint: url-status (link) - Nas Meant No Disrespect w/Doja Cat Lyric + Hit-Boy Talks Juice WRLD Inspiration On ‘King’s Disease’, August 21, 2020
- Rowley, Glenn (August 24, 2020). "Nas Denies Dissing Doja Cat on 'Ultra-Black': 'We Play With Words, Man'". Billboard. Retrieved 2021-05-11.
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: CS1 maint: url-status (link) - "Nas Debuts 'Ultra Black' Video". Rap-Up. August 26, 2020.
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: CS1 maint: url-status (link) - Legaspi, Althea (2020-08-27). "Nas Celebrates Black Culture and Beauty in New 'Ultra Black' Video". Rolling Stone.
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: CS1 maint: url-status (link) - Johnson, Patrick (2020-08-26). "Nas and Hit-Boy's New "Ultra Black" Music Video Celebrates Black Unity". HYPEBEAST.
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: CS1 maint: url-status (link) - Espinoza, Joshua (August 26, 2020). "Watch Nas' New Video for "Ultra Black"". Complex.
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: CS1 maint: url-status (link) - "Try the TIDAL Web Player". listen.tidal.com. August 14, 2020.
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