Svedka

Svedka is a mid-priced[1] brand of vodka owned by New York-based Constellation Brands. The product name is a portmanteau of the words Sverige or Svenska ("Sweden" and "Swedish" respectively in the Swedish language) and "vodka". The spirit is unaged 40% alcohol (80 proof). A one-liter (35 imp fl oz; 34 U.S. fl oz) bottle is produced using about 1.5 kg (3.3 lb) of wheat and spring water. Svedka is bottled unflavored, and in citron, cherry, clementine, raspberry, vanilla, blue raspberry, and piña colada flavors.

Unflavored Svedka Vodka

Svedka was acquired by Constellation Brands in March 2007[2] for US$384 million.[3][4][5]

They made some "spooky internet advertisements" for Halloween in 2017. This led to many customers feeling uneasy and was ultimately an unsuccessful marketing campaign.[6]

Svedka Vodka was in 2008 described as "fast growing", as it added a new flavor, "Citron", Swedish for lemon.[7]

References
  1. Venkatesan, Rajkumar; Raggio, Randle D.; Noel, Katherine (30 May 2017), Absolut Vodka: The Spirit of a Brand, SSRN 2974702
  2. "Constellation Brands to Purchase Premium Svedka Vodka". 2 June 2007. Retrieved 25 August 2009.
  3. "Constellation Brands Closes SVEDKA(R) Vodka Acquisition" (Press release). 19 March 2007. Archived from the original on 26 April 2007. Retrieved 7 April 2007.
  4. "Constellation Brands Closes Svedka Deal". Yahoo Finance. Associated Press. 19 March 2007. Archived from the original on 2 June 2007. Retrieved 16 April 2018.
  5. "Constellation Brands To Purchase Premium Svedka(R) Vodka". www.cbrands.com (Press release). 6 February 2007.
  6. Gianatasio, David (19 October 2017). "Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around". Adweek. Retrieved 16 April 2018.
  7. Plotkin, Robert, America's favorite spirit: the vodka category continues its dominance, with brands at all price levels surging forward (PDF), archived (PDF) from the original on 7 November 2017, retrieved 7 November 2017


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