Supercheap Auto

Supercheap Auto is an Australian automotive parts and accessories retailer. It was founded in 1972, operating as a mail-order business and opened its first store in Brisbane in 1974. It now has 300 stores across Australia and New Zealand.

This article is about the Australian discount automotive parts retailer. For other uses, see SCA (disambiguation).

Supercheap Auto
FormerlySuper Cheap Auto[1]
TypeSubsidiary
IndustryRetail
Founded1972 (1972)
FounderReg and Hazel Rowe
Headquarters
Brisbane
,
Australia
Area served
Australia, New Zealand
Key people
Benjamin Ward (managing director)
ProductsAutomotive parts and accessories
OwnerSuper Retail Group
Websitesupercheapauto.com.au

History

Supercheap Auto was founded by Reg and Hazel Rowe in 1972 as a mail-order business. The couple sold imported battery chargers and other automotive accessories from their home. In 1974, they opened their first store in Fortitude Valley.[1]

Supercheap Auto store in Cannington

The company has over 300 stores throughout Australia and also in New Zealand, the 250th being Timaru in New Zealand and the 300th being Holden Hill in South Australia.

Store formats

Supercheap Auto has some newer formats stores including 1,000sqm Superstores at Oxenford, Alice Springs, Cannon Hill and Caboolture and smaller 400sqm stores as well as more common 700 sq m formats.

Sponsorships
Supercheap Auto-sponsored Holden Commodore VF of Russell Ingall in 2013

From 2005 to 2020, Supercheap Auto held sponsorship naming rights for the Bathurst 1000. It has also sponsored several Supercars Championship teams since 1997 under the brand Supercheap Auto Racing, with drivers such as Steven Ellery (2000–2004), Greg Murphy (2005–2006), Russell Ingall (2008–2013), Tim Slade (2014–2015), Chaz Mostert (2016–2019) and Jack Le Brocq (2020).

It was naming rights sponsor of the Bathurst 1000 from 2005 until 2020, and became the naming rights sponsor of the TCR Australia Touring Car Series in 2021.[2][3]

Since the Supercars title and Bathurst race sponsorship went to Cumberland, Georgia (United States) based rival Genuine Parts Company in 2021, Supercheap is currently an associate sponsor of Triple Eight Race Engineering.[4]

References
  1. Passmore, Daryl (25 August 2013). "Reg and Hazel Rowe". The Courier-Mail. Retrieved 6 May 2022.
  2. Fast facts - Supercheap Auto Bathurst 1000 Supercars
  3. Supercheap partner with TCR Australia Auto Action 14 January 2021
  4. "Supercheap Auto joins Triple Eight in exciting new Partnership". Red Bull Ampol Racing. Triple Eight Race Engineering. Retrieved 28 November 2021.
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