Rainha

Rainha is a Brazilian sports equipment manufacturing company based in São Paulo.[1][2]

Rainha
TypeSubsidiary
IndustrySports equipment
Founded1934 (1934)
FounderSaad & Cia.
HeadquartersSão Paulo, Brazil
Key people
Marcio Utsch
(CEO)
ProductsAthletic shoes, apparel, balls, goalkeeper gloves, accessories
ParentBR Sports[1]
Websiterainha.com.br

History

It began in 1934 when the Saad & Cia company, using a new process in the Brazilian manufacturing market with sterilization technology, launched sports shoes on the market. In the following decades the brand, widely recognized by a "torch" in its logo. In 1978, Alpargatas S.A purchases the brand.[3]

In the early 1980s the brand gains scale and distribution with its iconic Mont Car, Iate, Bullit and VL 2500 models. Rainha stops being just an elite item and becomes a high-volume brand, choosing sports as its platform. It is the first sports brand to sign a sponsorship contract with Pirelli Santo André.[4] In 1983, it becomes the sponsor of The Great Volleyball Challenge - Brazil vs. USSR, a friendly match between Brazil vs. USSR, at Maracanã Stadium.[5]

In 2015 it becomes part of the BR Sports holding company, which is part of the Sforza Group, whose president is Carlos Wizard Martins.[6]

Past sponsorships

National Teams

Clubs teams

National Teams

Clubs teams

References
  1. BRS Comercio e Industria de Material Esportivo SA profile on Bloomberg
  2. André Jankavski. "A volta da Rainha ao setor de acessórios esportivos (in Portuguese)". Exame.
  3. Tatiana Vaz. "A trajetória centenária da Alpargatas, que ganhou novo capítulo (in Portuguese)". Exame.
  4. "Lista de Clubes Campeões Brasileiros de Voleibol" [List of Brazilian Volleyball Champions] (in Portuguese). Retrieved 2021-09-30.
  5. Fédération Internationale de Volleyball. "Chronological Highlights". Retrieved 2021-09-30.
  6. "Após levar Rainha e Topper, BR Sports deve seguir as compras". Veja. Robson Bonin. 2016-01-24. Archived from the original on 28 December 2019. Retrieved 30 September 2021.
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