Project 2012 (Hersheypark)

Project 2012 is a viral marketing campaign surrounding the launch of an attraction at Hersheypark, Hershey, Pennsylvania, called Skyrush. It began in October 2010 and has continued through the announcement of Skyrush in August 2011. The campaign incorporated use of a variety of websites under false names, including the Ride Institute of Technology, LaMarcus Brothers Mid-Air Excavation, and O'Connell Plumbing & Drain. Much of the discussion surrounding the campaign has taken place on Facebook[1][2] and Twitter.[3]

References
  1. "Project 2012".
  2. "Jan Van Der Velde".
  3. "Rocky LaMarcus' timeline".
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