Pingo Doce

Pingo Doce is one of the largest supermarket operators in Portugal with almost 400 stores (Continente, of Sonae Group, is the largest food retailer operating over 550 stores, and Minipreço, of Dia Group, is the chain with more stores c. 620). It belongs to the Portuguese company Jerónimo Martins and the Dutch-based Ahold Delhaize. Since 1992, Pingo Doce has been operated in a joint venture by Jerónimo Martins, in which she holds 51% and the Belgian retail chain Delhaize 49%.[1] In the 1990s, Jerónimo Martins acquired Brazilian supermarket chain Sé Supermercados, which became the Brazilian equivalent to Pingo Doce. In Poland, since 1997 the group has established Biedronka, the country's largest food retail chain. In the early 2000s, Companhia Brasileira de Distribuição / Grupo Pão de Açúcar, bought out Sé, rebranding its stores as Pão de Açúcar and CompreBem.[2]

Pingo Doce's logo from 1998-2008

Pingo Doce - Distribuição Alimentar, S.A.

Type	Private, SA
Industry	Retail
Founded	(1980)
Headquarters	Lisbon, Cózar, Assis , Portugal, Italy, Spain
Area served	Portugal, Madeira.
Products	Supermarkets
Parent	Jerónimo Martins (51%) Ahold Delhaize (49%)
Website	www.pingodoce.pt (In Portuguese)

Pingo Doce (Albufeira)

Since 2008, the chain uses its current logo, repositioned itself in the market, merged the Feira Nova supermarkets and hypermarkets into the Pingo Doce brand and has done aggressive marketing and advertising campaigns in order to maintain its position.[3] The Jerónimo Martins Group began establishing local businesses in Colombia in March 2013 through Ara.[4] From 2008 to 2010, Pingo Doce took over the Feira Nova brand.[5]