Paris Baguette

Paris Baguette is a global bakery chain owned by the SPC Group. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first 'Paris Baguette' in Gwanghwamun, Seoul, and the first high-end bakery 'Paris Croissant' in Itaewon the following year, and the corporate name changed to the same as the brand name.

Paris Baguette, Yeongdeungpo-gu, 2006
Paris Baguette
TypeSubsidiary
IndustryFood
HeadquartersSeoul, Republic of Korea
Key people
Cho Sang-ho (CEO)
ProductsBaguette, Croissant, Cake in Bread, Confectionery
Revenue1.51 Billion USD (2013)
ParentSPC Group
Websitehttps://www.parisbaguette.com/, https://www.paris.co.kr/

In 1988, the franchise brand, Paris Baguette grew into the No. 1 bakery in Korea in 2004, branching out to local subsidiaries in the United States, Vietnam, Singapore, etc. By establishing Paris Baguette it has become a global company.

Franchises

Paris Baguette

In 1988, Paris Croissant launched Paris Baguette, a popular bakery café franchise brand. As of 2018, the chain had over 3,316 retail stores in South Korea[1] and 57 stores in the United States.[2] Paris Baguette also launched almost 185 retail stores in China, Vietnam, Singapore and France.[3]

Caffè Pascucci

Caffè Pascucci is an Italian espresso café franchise.[4]

A picture of the inside of the Paris Baguette Café in Vietnam, 2015

Other

Other franchises of Paris Croissant include LINA's and Tamati (sandwich), Passion5 (upscale dessert gallery), L’atelier (café restaurant). It also handles the Korean branch of Jamba Juice (smoothie).[4]

References


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