ORA (marque)

ORA (Chinese: 欧拉; pinyin: Oūlā) is a Chinese marque of electric passenger cars and crossovers based in Baoding, operating since 2018. The brand belongs to the car manufacturer Great Wall Motors.

ORA
TypeDivision
IndustryAutomotive
Founded2018 (2018)
Headquarters
Baoding, Hebei
,
China
Area served
Mainland China
Key people
Wang Fengying
ProductsAutomobiles
ParentGreat Wall Motors
Websitehttps://www.oraev.com/ (Chinese)

History

Great Wall Motors announced the creation of the new ORA brand, dedicated to a new line of electric cars, in May 2018.[1]

According to Great Wall Motors, ORA stands for ‘open, reliable and alternative’.[2]

At the time, the brand was launched with two initial models: the crossover iQ5 (now iQ) and city car R1 (now Black Cat).[3]

Sales of the iQ officially kicked off the brand in August 2018.[4]

The third ORA model R2 (now White Cat) was first previewed in June 2019,[5] with production officially beginning in July, 2020.[6]

The naming of the 'cat' series vehicles is reportedly based on a Deng Xiaoping's famous quote: "No matter if it is a white cat or a black cat; as long as it can catch mice, it is a good cat."[7][8]

Since 2020, the Ora brand has successfully debuted on the Ukrainian market.

Vehicles

Current

Concept
  • ORA iQ
  • ORA Black Cat (R1)
  • ORA White Cat (R2)
  • ORA Haomao (R3)
  • ORA Lightning Cat
  • ORA Punk Cat
  • ORA Big Cat

References
  1. "Great Wall launches dedicated electric car brand ORA". electrive.com. 2018-05-07. Retrieved 2022-01-14.
  2. "NEW Brand 'ORA' Released by GWM-GWM News-GWM". Great Wall Motor. 5 September 2018. Retrieved 13 September 2021.
  3. "Great Wall launches dedicated electric car brand ORA". Retrieved 2020-07-06.
  4. "ORA iQ hits market, priced from RMB 89,800". Retrieved 2020-07-06.
  5. "ORA R2 Is Another Mini EV From Great Wall Motor, Range Will Reach 223miles". Retrieved 2020-07-06.
  6. Tate (2020-07-16). "GWM ORA "White Cat" Goes on Chinese Market". China Car News, Reviews and More. Retrieved 2021-08-27.
  7. "这台欧拉好猫，你说它像保时捷还是甲壳虫？ - 人人焦点". ppfocus.com. Retrieved 2021-09-18.
  8. "新车｜欧拉好猫今日上市 造型设计男女通吃，国产"小保时捷"吗？". auto.ifeng.com. Retrieved 2021-09-18.
  9. "Great Wall Ora Futurist Concept Looks Like A Weird EV Mustang Sedan". Motor1.com. Retrieved 2021-08-26.
  10. Maxwell, Tom. "A Chinese automaker created an electric clone of VW's iconic Beetle". Input. Retrieved 2021-08-26.
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