NFL on Prime Video
NFL on Prime Video is the branding used for broadcasts of National Football League (NFL) games on the subscription video on-demand over-the-top streaming and rental service Amazon Prime Video. Amazon currently holds exclusive streaming rights for Thursday Night Football
| NFL on Prime Video | |
|---|---|
 | |
| Genre | NFL football telecasts |
| Presented by | Al Michaels Kirk Herbstreit Tony Gonzalez |
| Country of origin | United States |
| Original language | English |
| No. of seasons | 5 |
| No. of episodes | 16 per season (plus 1 preseason game) |
| Production | |
| Production locations | Various NFL stadiums |
| Camera setup | Multi-camera |
| Running time | 180 minutes or until game ends (inc. adverts) |
| Production companies | National Football League Prime Video Originals |
| Release | |
| Original network | Amazon Prime Video |
| Original release | 2017 – present |
Overview
Thursday Night Football
On April 4, 2017, it was announced that Amazon had acquired non-exclusive streaming rights to the 10 broadcast television games for the 2017 season over their Amazon Prime Video service, under a deal valued at $50 million, a five-fold increase over the $10 million paid by Twitter. The streams were exclusive to paid Prime subscribers.[1][2][3] Amazon planned several special features for its inaugural game, including broadcasting alternate feeds with Spanish, Portuguese, and a secondary English broadcast featuring soccer commentators Ross Dyer and Tommy Smyth (intended for international viewers unfamiliar with the rules and terminology of American football), and a pre-show hosted by Tiki Barber and Curtis Stone.[4][5][6][7]
Amazon renewed its digital rights for the 2018 and 2019 seasons; in contrast to 2017 in which the games required a Prime subscription, for 2018 and 2019, Amazon also carried game coverage for free on its live streaming platform Twitch.[8] Alongside the main Fox feed, British English, and Spanish options, the Amazon Prime streams offered an alternate commentary feed featuring ESPN anchor Hannah Storm and NFL Network chief correspondent Andrea Kremer — the first all-female commentary team in NFL history.[9] The Twitch streams offer access to the service's standard chat room (along with special football-themed emotes), an interactive extension, and co-streams featuring prominent personalities, while streams on Amazon Fire devices offer integration with the X-Ray feature to access statistics and other content.[10]
On April 29, 2020, Amazon renewed its digital rights through the 2022 season, maintaining the 11 TNF simulcasts and digital content.[11] For its simulcasts, Amazon replaced the British feed with a new "Scout's Feed" with extended analysis by Bucky Brooks and Daniel Jeremiah, and NFL Next Live on Twitch (with viewer interactivity).[12] For the 2020 season, Prime Video offered multiple announcer options; NFL Next on Prime Video, live and on-demand on Tuesday nights, hosted by Chris Long, Kay Adams, Andrew Hawkins, and James Koh; X-Ray, offering real-time access to live statistics and insights; and new shows on Twitch, including The NFL Comments Box and The NFL Machine.[13]
In March 2021, Amazon acquired rights to become the exclusive broadcaster of Thursday Night Football initially starting with the 2023 season and running through 2033, paying approximately $1 billion per year to become the first streaming service to exclusively carry a package of NFL games.[14] Regular season games on Thursday nights will increase from 12 to 15 per year, and the package will also include one preseason game per year.[15] Amazon will now be producing its own football game broadcasts, after previously picking up feeds from other networks.[16] The deal also includes pre-game, halftime, and post-game shows, plus in-game highlights and original NFL programming.[17] Because Prime Video is a subscription streaming service, the NFL will require Amazon to have its games syndicated on over-the-air television stations in the local markets of the competing teams.[18] A couple months later, it was announced that Prime Video would take over TNF a year earlier than originally announced in 2022, making the deal 11 years.
Playoff programming
In October 2020, Amazon acquired rights to simulcast one of CBS's NFC Wild Card games on Prime Video, as part of its digital rights to the league.[19]
On January 10, 2021, Amazon streamed its first NFL playoff game between the Chicago Bears and the New Orleans Saints. The game was also available on CBS and Nickelodeon.[20]
On January 16, 2022, Amazon streamed its second NFL playoff game between the San Francisco 49ers and Dallas Cowboys. The game was also available on CBS and Nickelodeon.[21]
Exclusive Saturday game (2020)
On April 29, 2020, as part of Amazon's renewal of its digital rights through the 2022 season, Amazon acquired the exclusive international rights to one late-season game (which would be produced by CBS).[11]
On December 26, 2020, the Amazon Prime broadcast its first game to be only nationally available on a streaming platform, between the San Francisco 49ers and Arizona Cardinals, which aired on Prime Video, Twitch, Verizon, the NFL, and the two teams' local stations. It averaged 4.8 million viewers and drawing an estimated 11.2 million total viewers.[22]
The Amazon exclusive game did not return for the 2021 season.
Other programming
The 2020 NFL Holiday Blitz on Prime Video featured a week-long slate of original content with celebrities and athletes including Action Bronson, Quavo, Cari Champion, Victor Cruz and Chad Johnson.[23]
Results
2017 season
All games simulcast on NFL Network. Weeks 4 through 8 also simulcast on CBS. Weeks 10 through 16 simulcast on NBC.
| Week | Day | Date | Visiting Team | Final Score | Host Team | Stadium | Game Notes |
|---|---|---|---|---|---|---|---|
| 4 | Thursday | September 28 | Chicago Bears | 14–35 | Green Bay Packers | Lambeau Field | There was a 45-minute weather delay in between the first and second quarters. Bears-Packers rivalry |
| 5 | October 5 | New England Patriots | 19–14 | Tampa Bay Buccaneers | Raymond James Stadium | ||
| 6 | October 12 | Philadelphia Eagles | 28–23 | Carolina Panthers | Bank of America Stadium | ||
| 7 | October 19 | Kansas City Chiefs | 30–31 | Oakland Raiders | Oakland Coliseum | Michael Crabtree scored the game winning touchdown on an untimed down. Chiefs-Raiders rivalry | |
| 8 | October 26 | Miami Dolphins | 0–40 | Baltimore Ravens | M&T Bank Stadium | Largest margin of victory on Thursday Night Football, since September 18, 2014. Last game simulcast on CBS and NFL Network. | |
| 10 | November 9 | Seattle Seahawks | 22–16 | Arizona Cardinals | University of Phoenix Stadium | Russell Wilson completed a spectacular circus play to Doug Baldwin, who took it down to the Cardinals 2 yard line, which led to a Jimmy Graham touchdown, one of two touchdowns he had in this game. Cardinals-Seahawks rivalry | |
| 11 | November 16 | Tennessee Titans | 17–40 | Pittsburgh Steelers | Heinz Field | Antonio Brown caught 3 touchdowns in the game, including a one-handed helmet catch. | |
| 13 | November 30 | Washington Redskins | 14–38 | Dallas Cowboys | AT&T Stadium | Cowboys-Redskins rivalry | |
| 14 | December 7 | New Orleans Saints | 17–20 | Atlanta Falcons | Mercedes-Benz Stadium | Deion Jones picked off Drew Brees to seal an upset of the division leading Saints. Falcons-Saints rivalry | |
| 15 | December 14 | Denver Broncos | 25–13 | Indianapolis Colts | Lucas Oil Stadium | Brock Osweiler came in for an injured Trevor Siemian, and threw for 194 yards and 2 touchdowns, leading the Broncos to the victory. | |
| 16 | Monday | December 25 | Pittsburgh Steelers | 34–6 | Houston Texans | NRG Stadium | Kickoff at 4:30 ET; Tirico and Warner on the call. Last game simulcast on NBC and NFL Network, and last game with NBC Sports production. DeAndre Hopkins made an incredible circus catch for a touchdown, which was the Texans’ only offensive spark of the game. |
2018 season
All games played on Thursday. Games simulcast on NFL Network and Fox unless otherwise noted.
| Week | Date | Visiting Team | Final Score | Host Team | Stadium | Game Notes |
|---|---|---|---|---|---|---|
| 4 | September 27 | Minnesota Vikings | 31–38 | Los Angeles Rams | Los Angeles Memorial Coliseum | First game simulcast on Fox and NFL Network. Jared Goff finished with his first career perfect passer rating game. |
| 5 | October 4 | Indianapolis Colts | 24–38 | New England Patriots | Gillette Stadium | Tom Brady threw 500th career touchdown pass to Josh Gordon. Colts-Patriots rivalry |
| 6 | October 11 | Philadelphia Eagles | 34–13 | New York Giants | MetLife Stadium | Saquon Barkley finished with 229 all-purpose yards (130 rushing, 99 receiving), along with a rushing touchdown. Alshon Jeffery and Zach Ertz combined for 101 receiving yards and 3 touchdowns. Giants-Eagles rivalry |
| 7 | October 18 | Denver Broncos | 45–10 | Arizona Cardinals | State Farm Stadium | |
| 8 | October 25 | Miami Dolphins | 23–42 | Houston Texans | NRG Stadium | |
| 9 | November 1 | Oakland Raiders | 3–34 | San Francisco 49ers | Levi's Stadium | Battle of the Bay. Nick Mullens made first career start. |
| 10 | November 8 | Carolina Panthers | 21–52 | Pittsburgh Steelers | Heinz Field | Ben Roethlisberger finished with a perfect passer rating, the fourth in his career. |
| 11 | November 15 | Green Bay Packers | 24–27 | Seattle Seahawks | CenturyLink Field | Packers-Seahawks rivalry |
| 13 | November 29 | New Orleans Saints | 10–13 | Dallas Cowboys | AT&T Stadium | Became the most watched Thursday Night Football game in program history. |
| 14 | December 6 | Jacksonville Jaguars | 9–30 | Tennessee Titans | Nissan Stadium | Derrick Henry tied all-time NFL record with a 99-yard touchdown run, to go along with a 238-yard, 4 touchdown night. Jaguars-Titans rivalry |
| 15 | December 13 | Los Angeles Chargers | 29–28 | Kansas City Chiefs | Arrowhead Stadium | Mike Williams caught go-ahead two point conversion to win the game, with 4 seconds left in regulation, to go along with 2 touchdowns, as the Chargers clinched a playoff berth with the win. Chargers-Chiefs rivalry |
2019 season
Games simulcast on NFL Network and Fox unless otherwise noted. All games played on Thursday.
| Week | Date | Visiting Team | Final Score | Host Team | Stadium | Rivalry | Game Notes |
|---|---|---|---|---|---|---|---|
| 4 | September 26 | Philadelphia Eagles | 34–27 | Green Bay Packers | Lambeau Field | None | Aaron Rodgers threw goal line interception, giving the Eagles the win. |
| 5 | October 3 | Los Angeles Rams | 29–30 | Seattle Seahawks | CenturyLink Field | Rams-Seahawks rivalry | In order to implement an effective blackout of the game for Dish Network subscribers due to a carriage dispute with Fox, this game was not simulcast by NFL Network.[24][25] |
| 6 | October 10 | New York Giants | 14–35 | New England Patriots | Gillette Stadium | Commemoration of the Super Bowls XLII (David Tyree helmet catch spoiled the Patriots' perfect run) and XLVI (NFL 100) | |
| 7 | October 17 | Kansas City Chiefs | 30–6 | Denver Broncos | Empower Field at Mile High | Broncos-Chiefs rivalry | |
| 8 | October 24 | Washington Redskins | 9–19 | Minnesota Vikings | US Bank Stadium | None | |
| 9 | October 31 | San Francisco 49ers | 28–25 | Arizona Cardinals | State Farm Stadium | 49ers-Cardinals rivalry | |
| 10 | November 7 | Los Angeles Chargers | 24–26 | Oakland Raiders | RingCentral Coliseum | Chargers-Raiders rivalry | Final primetime football game at the Oakland Alameda-County Coliseum. |
| 11 | November 14 | Pittsburgh Steelers | 7–21 | Cleveland Browns | FirstEnergy Stadium | Browns-Steelers rivalry | Browns defeat Steelers for the first time in 5 years. |
| 12 | November 21 | Indianapolis Colts | 17–20 | Houston Texans | NRG Stadium | Colts-Texans rivalry | |
| 14 | December 5 | Dallas Cowboys | 24–31 | Chicago Bears | Soldier Field | None | |
| 15 | December 12 | New York Jets | 21–42 | Baltimore Ravens | M&T Bank Stadium | None | Ravens clinch second straight AFC North title as quarterback Lamar Jackson breaks Michael Vick's record, set in 2006, for quarterback rushing yards in a season. |
2020 season
Games simulcast on NFL Network and Fox unless otherwise noted.
| Week | Day | Date | Visiting Team | Final Score | Host Team | Stadium | Game Notes |
|---|---|---|---|---|---|---|---|
| 5 | Thursday | October 8 | Tampa Bay Buccaneers | 19–20 | Chicago Bears | Soldier Field | First Tom Brady-Nick Foles matchup since Super Bowl LII |
| 6 | Monday | October 19 | Kansas City Chiefs | 26–17 | Buffalo Bills | New Era Field | Game was originally scheduled for Thursday, October 15 at 8:20 PM, but was delayed to Monday, October 19, at 5:00 PM Eastern Time, due to the Bills-Titans game, originally scheduled for Sunday, October 11, being postponed to Tuesday, October 13, as a result of a COVID-19 outbreak in the Titans organization. The game remained on Fox, NFL Network, and Prime Video. |
| 7 | Thursday | October 22 | New York Giants | 21–22 | Philadelphia Eagles | Lincoln Financial Field | Eagles-Giants rivalry |
| 8 | October 29 | Atlanta Falcons | 25-17 | Carolina Panthers | Bank of America Stadium | Falcons-Panthers rivalry | |
| 9 | November 5 | Green Bay Packers | 34-17 | San Francisco 49ers | Levi's Stadium | NFC Championship game rematch | |
| 10 | November 12 | Indianapolis Colts | 34-17 | Tennessee Titans | Nissan Stadium | Colts-Titans rivalry | |
| 11 | November 19 | Arizona Cardinals | 21-28 | Seattle Seahawks | Lumen Field | Cardinals-Seahawks rivalry | |
| 13 | Tuesday | December 8 | Dallas Cowboys | 17-34 | Baltimore Ravens | M&T Bank Stadium | Game was originally scheduled for Thursday, December 3 at 8:20 PM, but was delayed to Monday, December 7, at 5:00 PM Eastern Time, and later Tuesday, December 8, at 8:15 PM Eastern Time due to the Ravens-Steelers game, originally scheduled for Thursday, November 26 (Thanksgiving), being postponed three times, a first for an NFL game this season, as a result of a COVID-19 outbreak in the Ravens organization. The game remained on Fox, NFL Network, and Prime Video. |
| 14 | Thursday | December 10 | New England Patriots | 3-24 | Los Angeles Rams | SoFi Stadium | Super Bowl XXXVI and Super Bowl LIII rematch |
| 15 | December 17 | Los Angeles Chargers | 30-27 (OT) | Las Vegas Raiders | Allegiant Stadium | Chargers-Raiders rivalry | |
| 16 | Friday | December 25 | Minnesota Vikings | 33-52 | New Orleans Saints | Mercedes-Benz Superdome | Christmas game. First Friday NFL game since 2009. 4:30 PM kickoff. |
| Saturday | December 26 | San Francisco 49ers | 20–12 | Arizona Cardinals | State Farm Stadium | 4:30 PM ET kickoff, game broadcast on the digital platforms, Prime Video and Twitch., First Exclusive game on Prime video, Game also simulcast on KNTV-TV in San Francisco and KSAZ-TV in Arizona. | |
| Wild Card playoffs | Sunday | January 10, 2021 | Chicago Bears | 9–21 | New Orleans Saints | Mercedes-Benz Superdome | 4:40 PM ET kickoff, game also broadcast on CBS and Nickelodeon. |
2021 season
Games simulcast on NFL Network and Fox unless otherwise noted.
| Week | Day | Date | Visiting Team | Final Score | Host Team | Stadium | Game Notes |
|---|---|---|---|---|---|---|---|
| 5 | Thursday | October 7 | Los Angeles Rams | 26-17 | Seattle Seahawks | Lumen Field | Rams-Seahawks rivalry, 2020 NFC Super Wild Card rematch |
| 6 | October 14 | Tampa Bay Buccaneers | 28-22 | Philadelphia Eagles | Lincoln Financial Field | Eagles QB Jalen Hurts’ TNF debut | |
| 7 | October 21 | Denver Broncos | 14-17 | Cleveland Browns | FirstEnergy Stadium | ||
| 8 | October 28 | Green Bay Packers | 24-21 | Arizona Cardinals | State Farm Stadium | ||
| 9 | November 4 | New York Jets | 30-45 | Indianapolis Colts | Lucas Oil Stadium | 2020 Week 3 Rematch | |
| 10 | November 11 | Baltimore Ravens | 10-22 | Miami Dolphins | Hard Rock Stadium | Dolphins QB Tua Tagovailoa’s first Thursday Night start | |
| 11 | November 18 | New England Patriots | 25-0 | Atlanta Falcons | Mercedes-Benz Stadium | Super Bowl LI rematch (28-3) | |
| 13 | December 2 | Dallas Cowboys | 27-17 | New Orleans Saints | Caesars Superdome | First TNF game at the Superdome since name change | |
| 14 | December 9 | Pittsburgh Steelers | 28-36 | Minnesota Vikings | US Bank Stadium | Super Bowl IX rematch | |
| 15 | December 16 | Kansas City Chiefs | 34-28 (OT) | Los Angeles Chargers | SoFi Stadium | Chargers-Chiefs rivalry | |
| 16 | Saturday | December 25 | Cleveland Browns | 22-24 | Green Bay Packers | Lambeau Field | Part of an NFL Christmas Day doubleheader; kickoff at 4:30 PM ET. Last game simulcast on Fox and NFL Network. |
| Wild Card playoffs | Sunday | January 16, 2022 | San Francisco 49ers | 23–17 | Dallas Cowboys | AT&T Stadium | 4:40 PM ET kickoff, game also broadcast on CBS and Nickelodeon. |
2022 season
Thursday Night Football will start streaming on Prime Video in 2022. While the entire schedule will be released on May 12th, the first Amazon-exclusive Thursday Night game, Chargers-Chiefs, was unveiled during the first round of the 2022 NFL Draft on April 28th.
| Week | Day | Date | Visiting Team | Final Score | Host Team | Stadium | Game Notes |
|---|---|---|---|---|---|---|---|
| Preseason | TBA | ||||||
| 2 | Thursday | September 15 | Los Angeles Chargers | 0-0 | Kansas City Chiefs | Arrowhead Stadium | Chargers-Chiefs rivalry First ever exclusive Prime Video Thursday Night Football game |
| 3 | September 22 | TBD | 0-0 | TBD | TBD | TBD | |
| 4 | September 29 | 0-0 | |||||
| 5 | October 6 | 0-0 | |||||
| 6 | October 13 | 0-0 | |||||
| 7 | October 20 | 0-0 | |||||
| 8 | October 27 | 0-0 | |||||
| 9 | November 3 | 0-0 | |||||
| 10 | November 10 | 0-0 | |||||
| 11 | November 17 | 0-0 | |||||
| 13 | December 1 | 0-0 | |||||
| 14 | December 8 | 0-0 | |||||
| 15 | December 15 | 0-0 | |||||
| 16 | December 22 | 0-0 | |||||
Game announcers
Current announcers
- Al Michaels - play-by-play (2022–present)
- Kirk Herbstreit - game analyst (2022–present)
- Tony Gonzalez - contributor (2022–present)
Former announcers
- Kay Adams - fill-in play-by-play (2021)
- Bucky Brooks – Scout's Feed on Prime Video (2020–2021)
- Sherree Burress - Saturday sideline reporter (2020)
- Andrew Catalon - Saturday play-by-play (2020)
- Terrell Davis - Prime Video studio postgame analyst (2020)
- Daniel Jeremiah – Scout's Feed on Prime Video (2020–2021)
- Maurice Jones-Drew - Prime Video studio pregame/halftime analyst (2020)
- Andrea Kremer – Prime Video/Twitch game analyst (2018–2021)
- Rhett Lewis – Prime Video studio host (2021)
- James Lofton - Saturday game analyst (2020)
- Beth Mowins - fill-in play-by-play (2018)
- Hannah Storm – Prime Video/Twitch play-by-play (2018–2021)
- Joy Taylor – Scout's Feed on Prime Video (2020–2021)
References
- Scott Soshnick (2017-04-17). "Amazon's NFL Deal Includes $30 Million in Free Marketing". Bloomberg.com. Retrieved 2017-08-03.
- "Amazon will stream 'Thursday Night Football' in 2017. Here's what you need to know". SBNation. 4 April 2017. Retrieved 5 April 2017.
- "Amazon's NFL Deal Includes $30 Million in Free Marketing". Bloomberg L.P. Retrieved 20 April 2017.
- Levy, Nat (28 September 2017). "Amazon's first NFL live stream overcomes early glitches and long weather delay". GeekWire. Retrieved 15 November 2017.
- "Amazon's NFL stream of Green Bay-Chicago could draw diehards, boycotters and the curious". USA Today. Retrieved 2017-11-19.
- "Amazon gives NFL global feel". Sports Business Journal. Retrieved 2017-11-19.
- "Amazon's NFL UK broadcast team is brutally honest about Bears bad performance". Awful Announcing. 2017-09-29. Retrieved 2020-10-06.
- Spangler, Todd (2018-04-26). "NFL Renews Amazon Streaming Deal for 'Thursday Night Football' for 2018-19 Seasons". Variety. Retrieved 2018-04-27.
- "Amazon Prime hid Hannah Storm and Andrea Kremer in NFL's first all-female broadcast". Indianapolis Star. Retrieved 2018-10-02.
- Spangler, Todd (2018-09-27). "Amazon, Twitch Unveil Enhanced Features for NFL 'Thursday Night Football' Live-Streams". Variety. Retrieved 2018-11-19.
- Spangler, Todd (2020-04-29). "Amazon Renews NFL 'Thursday Night Football' Through 2022, Scores Exclusive Game per Season". Variety. Retrieved 2020-04-29.
- "Amazon Prime Thursday Night Football adding scout feed, Twitch stream, new talent for 2020 NFL season". Awful Announcing. 2020-10-05. Retrieved 2020-10-06.
- Spangler, Todd (5 October 2020). "Amazon Expands NFL 'Thursday Night Football' Content on Prime Video, Twitch". Variety. Retrieved 20 April 2021.
- "NFL announces new broadcast deals running through 2033 season". NFL.com. Retrieved 2021-03-18.
- Juneau, Jen (19 March 2021). "Amazon Prime Video Strikes Deal with NFL to Exclusively Stream Thursday Night Football in 2023". People. Retrieved 20 April 2021.
- Steinberg, Brian (18 March 2021). "NFL Strikes New Rights Pacts: Fox Cedes Thursdays to Amazon, ABC Gains Super Bowl Slot". Variety. Retrieved 20 April 2021.
- Cisneros, Juan (19 March 2021). "Thursday Night Football moving to Amazon Prime Video in 2023". Fox4. Retrieved 20 April 2021.
- "NFL completes long-term media distribution agreements through 2033 season". NFL.com. Retrieved 2021-03-22.
- Flint, Joe (October 14, 2020). "WSJ News Exclusive | Amazon Expands NFL Coverage With Playoff Game". The Wall Street Journal. ISSN 0099-9660. Retrieved October 15, 2020.
- Hayes, Dade (14 October 2020). "Amazon To Stream Its First NFL Playoff Game In January In Split With ViacomCBS". Deadline. Retrieved 20 April 2021.
- Crupi, Anthony (4 October 2021). "AAMAZON PREPS FOR SECOND NFL POSTSEASON APPEARANCE". Sportico. Retrieved 17 January 2022.
- Thorne, Will (28 December 2020). "First Streaming-Only NFL Game Scores Solid Numbers for Amazon". Variety. Retrieved 20 April 2021.
- Hayes, Dade (21 December 2020). "Amazon Prime Video, Twitch Set NFL Coverage Plans In Christmas-Week Blitz Leading Up To Exclusive Game Stream". Deadline. Retrieved 20 April 2021.
- Florio, Mike (2019-10-05). "FOX-Dish dispute results in broader NFL Network blackout on Thursday night". ProFootballTalk. Retrieved 2019-10-05.
- "NFL Network now won't simulcast Thursday Night Football Rams-Seahawks game at all thanks to Dish/Fox dispute". Awful Announcing. 2019-10-03. Retrieved 2019-10-05.