MTV (Ukrainian TV channel)

MTV Ukraine (Ukrainian: MTV Україна) was a Ukrainian free-to-air television music channel operated by GDF Media Limited under licence from VIMN Europe. The channel was launched on 24 August 2007, 6:00 a.m. and was replaced on 31 May 2013 by a new youth-orientated music and general entertainment channel called Zoom.[2]

MTV Ukraine
CountryUkraine
Broadcast areaUkraine
HeadquartersKyiv
Programming
Language(s)Ukrainian
Picture format4:3 (576i, SDTV)
Ownership
OwnerMTV Networks Europe
GDF Media Limited[1]
Emerging Europe Growth Fund
History
Launched24 August 2007
Closed31 May 2013
Replaced byZoom
Links
Websitemtv.ua

Channel rebrand

On 31 May 2013 the operators of MTV in Ukraine, 'GDF Media' announced that the channel would cease operating from 23:00 on 31 May 2013 and would be rebranded as Zoom.[2] The decision to replace MTV with a new channel was decided by GDF Media, as the owners of the licence to operate the Ukrainian version of MTV felt the brand is no-longer relevant to the demographic the channel is targeting. The decision to replace MTV Ukraine with Zoom came shortly after MTV Russia was closed down as a free-to-air television network and relaunched on pay television. At the same year, MTV Brasil was also closed down as a free-to-air television network by Grupo Abril and relaunched on pay television by Viacom Latin America.

References
  1. Khoroshkovsky sells Inter channel to Firtash (UPDATED), Kyiv Post (1 February 2013)
  2. "MTV Ukraine rebrands". 31 May 2013.
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