Legoland Discovery Centre

Legoland Discovery Centre[lower-alpha 1] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legoland theme parks located around the world.

LEGOLAND Discovery Centre
Number of locations
33 (by 2023)
OwnerMerlin Entertainments
The Lego Group
Websitelegolanddiscoverycenter.com

Attractions

A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area.[1][2]

Discovery Centres include models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.

A number of children's attractions, such as small rides and play fortresses, are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.

Reception

The target audience for the LEGOLAND Discovery Centre is families with young children, normally ages 3 through 12;[3] though a typical location's average guest is about seven years of age.[1] Discovery Centres are located near other family-friendly attractions and dining establishments.[1] In a given year, a single facility can host approximately 400,000 to 600,000 visitors.[1]

Locations

As of November 2021, LEGOLAND Discovery Centres are operating in 27 different locations:[4]

North America
NameImageVenueCityState / ProvinceCountry
Arizona Arizona MillsTempeArizonaUnited States
Atlanta Phipps PlazaAtlanta (Buckhead)GeorgiaUnited States
Bay Area[lower-alpha 2] Great Mall of the Bay AreaMilpitasCaliforniaUnited States
Boston Assembly SquareSomervilleMassachusettsUnited States
Chicago The Streets of WoodfieldSchaumburgIllinoisUnited States
Columbus Easton Town CenterColumbusOhioUnited States
Dallas/Fort Worth Grapevine MillsGrapevineTexasUnited States
Kansas City Crown CenterKansas CityMissouriUnited States
Michigan Great Lakes Crossing OutletsAuburn HillsMichiganUnited States
New Jersey American Dream MeadowlandsEast RutherfordNew JerseyUnited States
Philadelphia Plymouth Meeting MallPlymouth MeetingPennsylvaniaUnited States
San Antonio Shops at RivercenterSan AntonioTexasUnited States
Toronto Vaughan MillsVaughanOntarioCanada
Westchester Westchester's Ridge HillYonkersNew YorkUnited States

Europe
NameImageVenueCityCountry
Birmingham Utilita Arena BirminghamBirminghamUnited Kingdom
Berlin[lower-alpha 3] Sony CenterBerlinGermany
Duisburg[lower-alpha 4] Duisburg Inner HarbourDuisburgGermany
Istanbul Forum IstanbulIstanbul (Bayrampaşa)Turkey
Manchester[3] Trafford CentreGreater ManchesterUnited Kingdom
Oberhausen[lower-alpha 5] Westfield CentroOberhausenGermany
Scheveningen[lower-alpha 2] Scheveningen BoulevardScheveningenThe Netherlands

Asia
NameImageVenueCityCountry
Beijing Chaoyang DistrictBeijingChina
Hong Kong M11 MuseaHong KongHong Kong SAR, China
Osaka Tempozan Market PlaceOsakaJapan
Shanghai Joy City ChangfengShanghaiChina
Shenyang[6] K11 CenterShenyangChina
Tokyo Decks MallTokyo (Odaiba)Japan

Oceania
NameImageVenueCityCountry
Hotham[lower-alpha 6] Hotham Alpine ResortMount HothamAustralia
Melbourne Chadstone Shopping CentreMelbourneAustralia

Future locations
  • In January 2017, Merlin Entertainments Indian subsidiary stated that it was in discussion with real estate firms to open LEGOLAND Discovery Centres in multiple cities in India.[8]
  • A LEGOLAND Discovery Center is scheduled to open in Summer 2022 in Brussels at Docks Bruxsel.[9]
  • A LEGOLAND Discovery Center is scheduled to open in 2023 at American Dream Miami, Miami.[10]
  • A LEGOLAND Discovery Center is scheduled to open in Autumn 2023 in Hamburg.[11]
  • A LEGOLAND Discovery Center is scheduled to open in mid 2023 in Pittsburgh at The Mall at Robinson.[12]
  • A LEGOLAND Discovery Center is scheduled to open in 2023 at Springfield Town Center in Springfield, VA.[13]

Notes
  1. Legoland Discovery Center in the United States (see American and British English spelling differences). "Legoland" stylised in all caps at all locations.
  2. Scheduled opening in 2020 delayed by COVID-19 pandemic.
  3. First LEGOLAND Discovery Centre to open (2007).
  4. Opened in 2007, but moved to Oberhausen after a few years;[5] building now houses Explorado Kindermuseum.
  5. Relocated from Duisburg.
  6. At the Merlin Entertainments owned resort; operated July to October 2018.[7]

References
  1. Rachel Tobin Ramos (2009-10-23). "LEGOLAND scouting Atlanta sites. Is a wax museum next?". Atlanta Journal-Constitution. Retrieved 2009-10-24.
  2. Andrew Herrmann (2008-06-15). "A little local LEGOLAND headed our way". Chicago Sun-Times. Archived from the original on 2010-03-03. Retrieved 2009-10-24.
  3. Paul R. Taylor (2009-07-01). "LEGOLAND to open at Trafford Centre". Manchester Evening News. Retrieved 2009-10-24.
  4. "Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center". Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center. Retrieved 2018-09-27.
  5. Michel, Mike (May 17, 2013). "Neues Kindermuseum im Innenhafen" [New children's museum in the inner harbour]. RP Online. Retrieved 23 May 2020.
  6. "Legoland Discovery Center k11 Center". LEGOLAND Discovery Center.com. Retrieved 2020-02-20.
  7. "Archived copy". Archived from the original on 2018-12-16. Retrieved 2018-12-16.{{cite web}}: CS1 maint: archived copy as title (link)
  8. Agarwal, Sapna (2017-01-17). "After Madame Tussauds, Merlin set to bring LEGOLAND, Sea Life to India". Livemint.com. Retrieved 2018-10-14.
  9. "Lego Discovery Centre opent deze zomer in Brussel". Metro. Retrieved 10 February 2022.
  10. "Five things to watch for as Miami-Dade prepares for American Dream mega-mall vote". Miamiherald.com. Retrieved 2018-10-14.
  11. {{Cite web|url=https://zusammengebaut.com/legoland-discovery-centre-hamburg-eroeffnung-in-der-hafencity-bestaetigt-122338%7Ctitle=LEGOLAND Discovery Center Hamburg: Opening at the HafenCity confirmed!|website=zusammengebaut.com|language=de|access-date=2021-11-29
  12. "LEGOLAND Discovery Center Pittsburgh | The Ultimate Indoor LEGO Playground". Pittsburgh. Retrieved 2022-01-03.
  13. "Merlin Entertainments and Preit to bring next generation of LEGO® Discovery Centres to serve the Washington DC market at Springfield Town Center". Retrieved 2022-03-26.
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