KeyEast

KeyEast (Korean: 키이스트; stylized as KEYEAST) is a management agency founded by actor Bae Yong-joon.

KeyEast Co., Ltd.
Native name
Hangul(주)키이스트
Revised Romanization(Ju)Kiiseuteu
FormerlyTuneboom Korea Co., Ltd.
TypePublic
KRX: 054780[1] (November 14, 2003)
IndustryEntertainment
FoundedOctober 8, 1996 (1996-10-08)
(as Tuneboom Korea Co., Ltd. (한국툰붐 주식회사))
FounderBae Yong-joon
SuccessorAuto Wintech (오토윈테크)
Headquarters5th floor, KeyEast, 96 Road 26, Yeongdong-daero, Gangnam District,
Seoul
,
South Korea
Area served
  • Asia
  • Worldwide
Key people

History
  • October 8, 1996 – Tuneboom Korea Co., Ltd. (한국툰붐 주식회사) was established.
  • November 2003 – Tuneboom Korea was listed at KOSDAQ.
  • June 2004 – Tuneboom Korea changes corporate name to Auto Wintech Inc. (오토윈테크 주식회사).
  • March 2006 – Auto Wintech changes again to its current name, KeyEast Co., Ltd. (주식회사 키이스트).
  • July 2006 – KeyEast acquires BOF Corp. (주식회사 비오에프) and made it a subsidiary.
  • February 2008 – KeyEast advances to Japan, forming BOF Entertainment.
  • June 2008 – KeyEast organized a premium event for The Legend at the Osaka Dome.
  • August 2008 – KeyEast opens the Japanese entertainment portal BOFI.
  • January 2009 – KeyEast and JYP Entertainment established a joint venture, Holym.
  • May 2009 – KeyEast acquires Japanese company Digital Adventure Inc. (株式会社デジタルアドベンチャー) (TYO: 4772) and made it an affiliated company.
  • January 2010 – KeyEast and BOF Corp. merge into one company, with KeyEast as the surviving entity.
  • December 2010 – KeyEast enters the television production industry through the Korean drama Dream High.[2]
  • July 2012 – KeyEast advances to China.[3]
  • March 2018 – SM Entertainment acquired KeyEast Entertainment with a controlling stake of 25%.

Artists

Actor/Actress

Former artists

Partnership

References
  1. "054780: KOSDAQ Stock Quote - KEYEAST Co. Ltd". Bloomberg.
  2. Hong, Lucia (14 April 2010). "KEYEAST, JYP, CJ Media team up for drama "Dream High"". 10Asia. Archived from the original on 8 April 2014. Retrieved 8 April 2014.
  3. Sunwoo, Carla (31 July 2012). "Keyeast Entertainment heads to China". HanCinema.
  4. "Key East Entertainment and JYP Reach An Agreement, Joint Company Terminated - Soompi". www.soompi.com.
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