Keemstar

Keem's first appearance on YouTube was in a Halo 3 YouTube video from January 2009, where he was recorded trashtalking through the online multiplayer voice-chat. In September 2012, Keem began using the trend #DramaAlert on Twitter.[5] In June 2014, after numerous terminations he registered the current channel of 'DramaAlert'.[6] Keem often offers his own opinions on subjects he reports on.[7][8][9]

In 2011, Keem promoted FortressCraft a game coming to Xbox Live essentially a clone of Minecraft, Keem contacted the Indie developer and made a deal with him and took part-ownership of the game. The game sold 2 million copies.

In 2011, Keem held a tournament alongside Alki David called the "Billionaire's Challenge" where players had to compete for prizes.[10] A lot of famous YouTubers participated.

In June 2012, Keem and Call of Duty YouTuber ONLYUSEmeBLADE created the Bad Kid Show podcast. The show initially started out as audio podcasts, then Blade moved cross-country to New York in September joined by Scott Kinmartin in August and created IRL video shows.

On October 25, 2021, Keem announced via Twitter his plan to retire from YouTube on March 8, 2022, the day of his 40th birthday and after 14 years of content creation. In his announcement video released one day later titled "Retired," he expressed his dissatisfaction with making videos on the platform, citing the effects of cancel culture along with changes to YouTube's algorithm and the website's community as factors for his decision. On November 12, 2021, Keem hired a new host, "Willie Mac", and also decided to rehire a former host, "TyBlue".[11]

On February 12, 2022, Keem announced that he had changed his mind and would not retire from DramaAlert, citing a lack of confidence in any permanent replacement and a new 3 year sponsorship deal struck with sports betting company MyBookie.[12][13][14][15]

In 2010, during an argument with a moderator named Alex on the website BattleCam.com, Keem encouraged his viewers to type "Alex is a stupid nigger" in the stream's chat; he later apologized for using the racist slur.[6]

In January 2016, Keem posted a tweet directed at TotalBiscuit, a YouTuber who was diagnosed with terminal cancer, saying that he could not wait to report on his death. Keem later apologized for the tweet.[6] TotalBiscuit died in May 2018.[16]

In May 2016, YouTuber iDubbbz, released a video exposé on YouTube about Keem. In the video, he accused Keem of threatening big YouTubers with negative coverage and promoting small channels or accusing them of hiding something. Carter called Keem a "very rash decision maker" and showed clips of Keem saying what Carter deemed to be regrettable. In response, Keem called the video "entertaining" and denied wanting to attack other YouTubers, saying he has "no problem booking guests or landing exclusive interviews". He also apologized for the comments and incidents he caused, but sarcastically justified saying "nigger" by using a genealogical DNA test to prove he was nine percent black.[6]

In January 2019, YouTuber Jake Paul accused Keem of body-shaming Paul's then-girlfriend, Erika Costell, after Keem made a tweet comparing her body to Eugenia Cooney, a YouTuber with an eating disorder.[17]

In June 2019, YouTuber Etika posted a video in the form of a suicide note titled "I'm sorry". Keem was among the people Etika spoke about, saying "Keemstar, I wish you the best, my nigga".[18] Following Etika's suicide, Keem came under scrutiny, as he was blamed for Etika's death due to the interview he had with Etika a couple months prior, along with statements made in tweets prior to and following the interview. Keem argued that he was not to blame for Etika's death because he seemed fine privately and doctors believed he was stable.[19] Keem later posted a screenshot of several texts allegedly sent by Etika's mother, which stated that he was not to blame for Etika's suicide and that he loved Keem and his show.[19]

In May 2020, YouTuber Ethan Klein released a video exposé about Keem, with one of his claims being that he exploited Etika, who later died by suicide. This resulted in G Fuel ending their sponsorship with Keem.[20]