G Fuel

G FUEL Energy Formula is a brand of caffeinated drink mix sold by Gamma Labs, based in West Babylon, New York.[1][2] It is marketed as a supplement for gaming that allegedly boosts focus and reaction time. Gamma Labs claims that because the product is sugar-free, it does not trigger the sugar crash associated with other canned energy drinks.[3]

G FUEL
TypeDrink mix
ManufacturerGamma Labs
Country of originUnited States
Introduced2012 (2012)
Websitegfuel.com

G FUEL was originally released as a water-soluble caffeinated powder. It has since expanded its line of products over time, to include a non-caffeinated powder, a carbonated version in a can, a powdered hydration formula, and a pop rock-like version in a tube.[4]

Overview
Green Apple and Coconut energy formula packs
A G FUEL Watermelon tub and G FUEL Blue Ice tub

A serving of G FUEL, which is 16 US fluid ounces (470 ml), contains 140 to 150 mg of caffeine, which is considered to be lower than other energy drinks, such as Red Bull and Monster Energy.[5][6] G FUEL flavors include fruit punch, green apple, lemon lime, and a variety of flavors made in collaboration with YouTubers, live streamers, professional eSports players, game studios, and musicians.[7][8][9][10][11][12][13]

Criticism

In April 2018, Gamma Enterprises settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have great enough lead content that warning labels were required, per California's Proposition 65.[14]

References
  1. Stout, Hilary (May 19, 2015). "Selling the Young on 'Gaming Fuel'". The New York Times. Retrieved February 16, 2019.
  2. "G Fuel drinks big for gamers, but are they safe?". ABC7 New York. February 3, 2017. Retrieved March 31, 2019.
  3. "G Fuel Energy Formula".
  4. "G Fuel Energy Formula".
  5. "Caffeine in G-Fuel Energy Drink Mix". www.caffeineinformer.com. Retrieved February 17, 2019.
  6. "Energy drink makers target young gamers - HT Health". health.heraldtribune.com. June 2, 2015. Retrieved February 17, 2019.
  7. "G Fuel partners with Enthusiast Gaming amidst Titans turnover". Esportz Network. May 8, 2020. Retrieved May 22, 2020.
  8. "G FUEL and Rapper Logic to Launch "Bobby Boysenberry" Energy Drink". BevNET.com. February 4, 2021. Retrieved March 17, 2021.
  9. "DOOM Eternal Gets G Fuel Drinks "Sour Demon'ade" & "Spicy Demon'ade Reskin"". MP1st. March 15, 2021. Retrieved March 17, 2021.
  10. "CELEBRATE WORLD TETRIS® DAY WITH G FUEL'S NEW TETRIS™ BLAST ENERGY DRINK". G Fuel. June 6, 2021.
  11. "G Fuel partners with Spider-Man: No Way Home for a massive special edition series". Stack3D. November 16, 2021. Retrieved November 24, 2021.
  12. https://gfuel.com/blogs/news/g-fuel-and-warner-bros-consumer-products-team-up-to-create-the-one-inspired-by-the-new-film-the-matrix-resurrections
  13. https://www.prnewswire.com/news-releases/new-g-fuel-fortune-blend-inspired-by-sony-pictures-uncharted-available-for-pre-order-301485701.html
  14. "Gamma Enterprises Settles Lawsuit over GFUEL Energy Supplements". Archived from the original on June 10, 2020. Retrieved March 6, 2020.
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