Kappa (brand)

Kappa is an Italian sportswear brand founded in Turin, Piedmont, Italy[2] in 1978 by Marco Boglione, as a sportswear branch of the already existing "Robe di Kappa".[3]

Kappa
TypePrivate subsidiary
IndustrySports equipment
Textile
Founded1978 (1978)
FounderMarco Boglione
Headquarters
Turin
,
Italy
Area served
Worldwide
Key people
Marco Boglione (President)
Gianni Crespi (CEO)
ProductsClothing
Footwear
Sportswear
Revenue€284 (2019) million[1]
ParentBasicNet S.p.A.
Websitekappa.com

History

Maglificio Calzificio Torinese (MCT), a sock and underwear company from Turin, had a production problem with its Aquila brand in 1916. When the problem was fixed, all the new products were stamped with a K, standing for German Kontrolle. Sales surged and in 1967 the K line was formally called Kappa, the Greek letter for K.[4]

Sponsorships

Olympic Committees

Sauber F1 Team

On 20 February 2018, it was announced that Kappa will begin a year-long partnership with the Alfa Romeo Racing Sauber F1 Team, supplying the drivers and backroom team with apparel, and featuring the logo on the cars' headrests. The deal was not renewed and ended after the 2018 season.

Alpine F1 Team

In January 2022, it was announced that Kappa would begin a multi-year partnership with the Alpine F1 Team, supplying the drivers and backroom team with apparel, and featuring their logo on the new car livery. Kappa is also seto develop new apparel collections for Alpine’s team kit, fan apparel, footwear and accessories, relying on a network of license to distribute these globally.[5]

Associations and leagues

Kappa is the official football supplier for the following leagues, referees and associations:

Referees

Kappa is the official football supplier for the following league referees:

National teams
Africa
Asia
Europe
North America
South America

National teams

Club teams

Boxing

Esports

National teams

National teams

National Teams

Club Teams

Ice hockey

National teams

National teams

Rugby League

On 28 May 2020 the 2021 Rugby League World Cup announced that Kappa had been selected as the official apparel sponsor of the tournament, which will include the brand supplying kit for all RLWC2021 match officials, volunteers and staff.[13]

Club teams

Club teams

Club teams

National teams

Club teams

See also

Excludes articles found in Category:Sportswear brands.

References
  1. "BasicNet.com". www.basicnet.com. Retrieved 18 August 2018.
  2. "Kappa USA". Kappa USA. Retrieved 18 August 2018.
  3. "Brand Identity". www.basic.net. Retrieved 2021-04-30.
  4. "About: Kappa Australia".
  5. "Alpine F1 sew up Kappa outfitting deal". www.sportspromedia.com. Retrieved 2 February 2022.
  6. "Kappa firma il pallone della Serie B ConTe.it 2017/18" [Kappa signs as the ball of the 2017–18 Serie B ConTe.it] (in Italian). Milan: Lega B. Retrieved 15 August 2017.
  7. "Kappa style comes to Queensland". Football Queensland. 2017-04-20. Retrieved 2018-12-14.
  8. "ASWH". Kledinglijn.
  9. "Patrocinadores | Cultural Leonesa - Web Oficial". Patrocinadores | Cultural Leonesa - Web Oficial.
  10. BBL Media (2016-01-13). "KAPPA POISED TO DOMINATE BASKETBALL APPAREL IN UK FROM 2016–17". bbl.org.uk. British Basketball League. Archived from the original on 2018-03-02. Retrieved 2017-07-23. Leading international sportswear brand Kappa will become the official and exclusive apparel sponsor to the British professional basketball leagues and Great Britain national teams.
  11. 2015 FIBA Asia Championship – Singapore, FIBA.com, Retrieved 4 November 2015.
  12. "Durandt slams SA promoters". Retrieved 18 August 2018.
  13. "RLWC2021 reveals Global Sportswear Brand Kappa As Official Apparel Sponsor". www.rlwc2021.com.
  14. "League of Legends: Kappa is the official team kit partner of MAD Lions". InvenGlobal. June 9, 2020.
  15. "Kappa Becomes Title Sponsor of Royal Never Give-Up Dota 2 Squad". January 2, 2020.
  16. "Demise enters three-year agreement with Kappa". July 15, 2020.
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