KDFX-CD

KDFX-CD, virtual and UHF digital channel 33, is a low-powered, Class A Fox-affiliated television station licensed to both Indio and Palm Springs, California, United States and serving the Coachella Valley in California's Inland Empire. Owned by the St. Joseph, Missouri-based News-Press & Gazette Company, it is a sister station to Palm Springs-licensed ABC affiliate KESQ-TV (channel 42), and four other low-power stations: Cathedral City-licensed Class A CBS affiliate KPSP-CD (channel 38), Palm Springs-licensed low-powered CW affiliate KCWQ-LD (channel 2), Indio-licensed low-powered Telemundo affiliate KUNA-LD (channel 15), and low-powered AccuWeather affiliate KYAV-LD (channel 12). The six stations share studios on Dunham Way in Thousand Palms; KDFX-CD's transmitter is located on Edom Hill northeast of Cathedral City and I-10.

This article is about Fox 11 in the Inland Empire/Coachella Valley. For other uses, see Fox 11.
KDFX-CD
Indio–Palm Springs, California
United States
ChannelsDigital: 33 (UHF)
Virtual: 33
BrandingFox 11 (general)
NewsChannel 3 HD
Programming
AffiliationsFox
Ownership
OwnerNews-Press & Gazette Company
(Gulf-California Broadcast Company)
KESQ-TV, KPSP-CD, KCWQ-LD, KUNA-LD, KYAV-LD, KESQ-AM, KUNA-FM
History
First air date
March 2, 1990 (1990-03-02)
Former call signs
K40DB (1990–1997)
KDFX-LP (1997–2003)
KDFX-CA (2003–2015)
Former channel number(s)
Analog:
40 (UHF, 1990–1997)
33 (UHF, 1997–2015)
Digital:
39 (UHF, until 2019)
CBS (via KECY-TV, 1990–1994)
Call sign meaning
Desert FoX
Technical information
Licensing authority
FCC
Facility ID51207
ERP15 kW
HAAT196.9 m (646 ft)
Transmitter coordinates33°51′58.1″N 116°26′5″W
Translator(s)KESQ-DT 33.2 (42.4 UHF) Palm Springs
Links
Public license information
Profile
LMS
Websitewww.kesq.com

Along with other major Coachella Valley television stations, KDFX identifies itself on-air using its cable designation (Fox 11) rather than its over-the-air channel position. The unusual practice stems in part from the area's exceptionally high cable penetration rate of 80.5% which is one of the highest in the United States.

In addition to its own digital signal, KDFX is simulcast in standard definition on KESQ's fourth digital subchannel (virtual channel 33.2) from the same Edom Hill transmitter facility.

History

The station signed on March 2, 1990, as K40DB, a translator of CBS affiliate KECY-TV in El Centro.[1] The station was added on cable television on November 1, 1992. Along with its parent outlet, the station switched to Fox in September 1994, becoming the first CBS affiliate in the United States to join the so-called "fourth network" outside of the network's 1994 affiliation agreement with New World Communications. In fact, one reason owner Robinson O. Everett signed with Fox was because Fox was willing to give Everett the primary Palm Springs affiliation, whereas CBS felt that KCBS-TV had sufficient penetration in the area and was demanding that the company's CBS affiliates resume producing local news.[2] Prior to this switch, KECY aired some Fox programming,[3] and cable viewers received KTTV from Los Angeles. Coinciding with the change, the translator began identifying as "KDBA-TV".[4]

In 1997, Pacific Media Corporation (which was principally controlled by Judge Robinson O. Everett of Wilmington, North Carolina) entered into a local management agreement (LMA) with a subsidiary of Beverly Hills, California-based Lambert Broadcasting, LLC. That company split the translator off and relaunched it as a separate Fox affiliate serving the Coachella Valley. On August 23 of that year, the station moved to UHF channel 33 and adopted KDFX-LP as its call sign. The LMA and options to purchase the two stations were sold a year later to the News-Press Gazette Company of St. Joseph, Missouri, bringing KDFX under common control with KESQ-TV.[5] Lambert invested heavily in the station and upgraded it to Class A status on April 7, 2003, as KDFX-CA. In November 2007, NPG filed to buy the stations for $2 million.[6] The station was licensed for digital operation on March 18, 2015, taking on the call sign KDFX-CD.

Programming

Syndicated programming on KDFX includes The Wendy Williams Show, The Real, The Simpsons and Mike & Molly among others.

Newscasts
Main article: KESQ-TV § News operation

KDFX airs a two-hour morning newscast (7–9 a.m.) and 6:30 and 10 p.m. newscasts from KESQ-TV.

Subchannels

The station's digital signal is multiplexed:

Channel Video Aspect PSIP short name Programming [7]
33.1720p16:9KDFX-LDMain KDFX-CD programming / Fox
33.2KCWQ-LDSimulcast of KCWQ-LD / Palm Springs CW 5
33.3480iDDFXDabl

See also

References
  1. "CBS-TV affiliate now broadcasting". The Desert Sun. March 6, 1990. p. A3. Retrieved September 3, 2021.
  2. McClellan, Steve (April 18, 1994). "Fox's latest four add up to 96%" (PDF). Broadcasting & Cable. p. 16. Retrieved September 2, 2021.
  3. Mundell, Bill (August 14, 1991). "KECY-TV programs are actually ahead of time". The Desert Sun. p. A10. Retrieved September 3, 2021.
  4. "Desert Hot Springs forum airs on TV today". The Desert Sun. October 22, 1994. p. A3. Retrieved September 3, 2021.
  5. Hussar, John (May 5, 1998). "TV group reaches out to control competition". The Desert Sun. p. E1. Retrieved September 3, 2021.
  6. "Deals". Broadcasting & Cable. November 23, 2007. Retrieved September 3, 2021.
  7. "RabbitEars.Info".
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