KSRO

KSRO (1350 kHz) is a commercial AM radio station broadcasting a News-Talk radio format. KSRO is licensed to Santa Rosa, California, and serves the Sonoma County area. The station is owned by Lawrence Amaturo, through licensee Amaturo Sonoma Media Group, LLC.[1] In addition to its 5,000-watt AM transmitter off Stony Point Road, KSRO programming is also heard on two FM translators: K278CD, broadcasting at 103.5 MHz.[2] And 94.5 K233CM in Petaluma.[3]

KSRO
CitySanta Rosa, California
Broadcast areaSonoma County, California
Frequency1350 kHz
BrandingKSRO 1350 AM, 103.5 FM, and 94.5 FM
Programming
FormatNews/Talk
AffiliationsABC News Radio
Premiere Networks
Westwood One Network
Ownership
OwnerLawrence Amaturo
(Amaturo Sonoma Media Group, LLC)
KFGY, KVRV, KHTH
History
First air date
May 1937
Call sign meaning
K Santa ROsa
Technical information
Facility ID22881
ClassB
Power5,000 watts
ERPK278CD: 250 watts
K233CM: 94 watts
Transmitter coordinates
38°26′22.00″N 122°44′51.00″W
Translator(s)94.5 K233CM (Petaluma)
96.9 MHz K245DJ (Petaluma)
103.5 K278CD (Santa Rosa)
Links
WebcastListen Live
Websiteksro.com

KSRO features programming from Premiere Networks and Westwood One Network.[4] Nationally syndicated shows include Dave Ramsey, Guy Benson, "Ground Zero with Clyde Lewis", "Coast to Coast AM with George Noory" and "America in The Morning." News from ABC News Radio begins most hours.

KSRO airs a local weekday wake-up news and information show, "Sonoma County's Morning News with Michelle Marques". In the afternoon, "The Drive with Steve Jaxon" is heard, Sonoma County's only local weekday talk show. The Drive features interviews with newsmakers, musicians, authors, and comedians. In 2012, The Drive's weekly "California Wine Country" segment was the winner of "Best Critic or Review Series" at the 2015 Taste Awards, and has been a multiple-time nominee for Best Food or Drink Radio Broadcast.[5] Weekends feature programs on food and wine, real estate, money, gardening and home repair. Syndicated weekend hosts include Kim Komando, Ken Coleman, "Somewhere in Time with Art Bell," and "On The House With The Carey Brothers."

KSRO is also the North Bay home of the Las Vegas Raiders and the Golden State Warriors.

Saturday Mornings has the long running Garden Talk and the Good Food Hour

On Sunday the Mike Kelly Real Estate Show with Allison Norman.

History

Though predated by short-lived KFNV,[6] KSRO is the oldest station in Santa Rosa still broadcasting. In May 1937, KSRO first signed on.[7] The station was founded by Ernest L. Finley, owner of the Santa Rosa Press Democrat. The ownership of the station later passed to Finley's wife Ruth, when he died in 1942.[8] The station achieved some fame in 1943, when an actual broadcast was included in Alfred Hitchcock's film Shadow of a Doubt, filmed on location in Santa Rosa.[9]

KSRO began broadcasting Santa Rosa Junior College football games in 1939, when the school joined the Northern California Junior College Conference. This initiated a fifty-year relationship.[10]

In the 1950s and 1960s, KSRO played Top 40 music. Its strong signal carried through the mountainous regions of the county. It was one of the few stations that could be received in the Russian River resort area. Like many AM stations, the increasing popularity of FM radio resulted in KSRO's change of format, first to middle of the road music with talk and news, and then to all talk and news.[11] In 2020, KSRO became the Bay Area station for broadcasts of Las Vegas Raiders games.

KSRO logo used in various forms from 2001 to 2013.

References
  1. "Sonoma County group buys KSRO". The Press Democrat.
  2. "K278CD Technical Details". radio-locator. Retrieved June 18, 2017.
  3. Radio-Locator.com/K233CM
  4. "KSRO Facility Record". United States Federal Communications Commission, audio division.
  5. "Winners & Nominees". The Taste Awards.
  6. https://worldradiohistory.com/hd2/IDX-Site-Early-Radio/Archive-Radio-Digest-IDX/RD-IDX/Radio-Digest-25-12-12-OCR_-Page-0031.pdf
  7. Broadcasting Yearbook 1977 page C-29
  8. pressdemocrat.com
  9. Universal Home Video
  10. santarosa.edu
  11. Eyewitness account by Robert E. Nylund
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