Joohoney

Lee Joo-heon (Korean: 이주헌; born October 6, 1994),[2] better known by the stage name Joohoney (and formerly mononymously known as Jooheon) is a South Korean rapper and songwriter. He is a member of South Korean boy group Monsta X, which was formed through Mnet's survival show No.Mercy in 2015.

In this Korean name, the family name is Lee.
Joohoney
Joohoney in November 2017
Background information
Birth nameLee Joo-heon
Born (1994-10-06) October 6, 1994
Seoul, South Korea
Genres
Occupation(s)
  • Rapper
  • songwriter
  • producer[1]
InstrumentsVocals
Years active2015–present
LabelsStarship
Associated acts
Websitemonstax-e.com
Korean name
Hangul
이주헌
Revised RomanizationI Juheon
McCune–ReischauerYi Chuhŏn

Career

2014: Debut and career beginnings

Prior to his debut with Monsta X, Joohoney was part of a project group called Nu Boyz (along with #GUN, Shownu and Wonho) formed under Starship Entertainment in August 2014.[3] The quartet uploaded multiple mixtapes to their company's YouTube channel and performed at the opening show of Starship X concert in December 2014.[4][5]

In December 2014, Starship Entertainment and Mnet launched a competition program called No.Mercy and Joohoney was selected along with six other participants (including Shownu and Wonho) as part of Starship Entertainment's new boy group Monsta X on the last episode of the show.[6][7]

2015–2016: Show Me the Money 4 and Tribe of Hip Hop

In January 2015, Joohoney released a collaboration track "Coach Me", with San E and Sistar's Hyolyn.[8][9] Joohoney and group member Kihyun also participated in the soundtrack for the South Korean drama Orange Marmalade for the song titled "Attractable Woman", which was released in May 2015, and produced by Crazy Park and his team.[10]

In June, Joohoney auditioned for the fourth season of Mnet's rap competition series Show Me the Money.[4] He made it to the third round and was eliminated in a 1-on-1 battle against rapper Lee Hyun-joon.[11] He was later brought back for a second chance where he lost to One.[12]

In 2016, he was one of the producers for JTBC's hip-hop competition show Tribe of Hip Hop, appearing as the youngest producer on the show.[13][14]

2017–present: Mixtape releases and other solo activities

In 2017, he released a solo MV with the song "Rhythm".

In August 2018, he released his mixtape DWTD.[15] For the release, Joohoney released a music video for the track "Red Carpet" and a few months later, in October, he released a second MV, this time for the track "Should I Do". The album charted in several countries,[16] including at number eight and twenty-two on Billboard's World Album and Top Heatseekers Album charts respectively.[17][18]

In February 2019, he changed from using his given name Jooheon to the stage name Joohoney for English-language activities.[19]

In June, Joohoney appeared on Produce X 101 as a guest rap instructor for the trainees' first elimination battle.[14][20]

Joohoney took a temporary break from Monsta X in order to focus on his mental health on January 11, 2020. He continued promotions again in late March 2020, prior to the release of their Korean EP Fantasia X.[21][22]

On October 9, Joohoney released his new mixtape Psyche.[23][24] He pre-released a music video for the track "Intro: Ambition" on October 7, and then released a music video for "Smoky" simultaneous to the release of the mixtape. "Smoky" was described by Daniel Waters of MTV as an "emo-k-pop crossover",[25] with Teen Vogue describing the chorus as "a sort of angsty rock 'n roll anthem" that both described as "cathartic".[26] On October 21, Joohoney released a music video for the title track "Psyche".[27]

In 2021, Joohoney featured on the remake of the song "If You Love Me" by NS Yoon-G, originally released in 2012 with a feature by Jay Park.[28]

In July, he was selected as an exclusive model for SPAO FW season in collaboration with MUSINSA.[29]

In August, MBC's Idol Radio announced its second season, with Joohoney as a DJ for the show, alongside group member Hyungwon. The first episode aired on August 9th, with the show streaming weekly through Universe and airing on MBC Radio.[30]

In September, Joohoney appeared on MU:PLY's Muziekwang Company as Kikwang's manager. It is a mockumentary web program that follows their journey as they open their own music agency. Muzie plays the company's CEO and top producer, while Kikwang plays a solo artist signed to the label.[31]

In February 2022, Joohoney became one of the faces of Olive Young's Vegan Beauty campaign, alongside group member Minhyuk and labelmate Ive's Liz.[32]

In March, Joohoney became the new face of the street casual brand Born Champs.[33]

On April 11, Joohoney tested positive for COVID-19.[34]

Discography
See also: Monsta X discography

Mixtapes
Title Details Peak chart positions Tracklist
US
Heat.
[35]		 US
World
[36]
SUPEXX[37] — —
  1. "Get Low" feat. Mad Clown
  2. "Stay Strong" feat. Flowsik
Flower Cafe[38]
  • Released: November 11, 2015
  • Formats: Digital download, streaming audio
 — —
  1. "Flower Cafe" feat. I.M & Sam Ock
DWTD[15][39]
  • Released: August 31, 2018
  • Formats: Digital download, streaming audio
 22 8
  1. "Red Carpet" Prod. 9F
  2. "Should I do" Prod. BOYCOLD
  3. "Kang Baek-ho" Prod. YE-YO
  4. "Runway" Prod. DAKSHOD
  5. "Manito" Prod. YE-YO
Psyche[23]
  • Released: October 9, 2020
  • Formats: Digital download, streaming audio
 — —
  1. "Intro: Ambition"
  2. "Psyche"
  3. "DIA"
  4. "Smoky"
  5. "Dark & Cloudy" feat. Kim Boa
  6. "King"
  7. "Wingsuit" feat. Tem
"—" denotes releases that did not chart or were not released in that region.

As lead artist
Year Song Title Album Artist
2015 "Interstellar"[7] Trespass with Hyungwon and I.M feat. Yella Diamond
2016 "Shall We Dance" Tribe of Hip Hop OST with Kim Boa and DinDin
"이미쉘" with Michelle Lee
"Game of Thrones - 12 Producers" with SeSeSe House, Hot Chicks House, Brand New House, HI-Lite House
2017 "Rhythm" Non-album single
"Be My Friend" with I.M
Title Year Peak chart positions Sales Album
KOR
[40]
"Ganggab" (깽값)
(Mad Clown feat. Jooheon)		 2014 27 Ferocity (표독)
"0 (Young)"[42]
(Jooyoung, Mad Clown and Giriboy feat. No.Mercy contestants)		 2015 71 No.Mercy OST Part 3
"Coach Me"[8]
(Hyolyn and San E feat. Jooheon)		 8 No.Mercy OST Part 1
"Bad X"
(J'Kyun and Konsoul feat. Jooheon)		 — Undisclosed Non-album single
"H.ear Your Colors"
(Mad Clown feat. Jooheon)		 2016 57
"Slow"[46]
(Hyolyn feat. Jooheon)		 — Undisclosed
"BAM!BAM!BAM!"[47]
(DJ H.ONE and Justin Oh feat. Jooheon)		 2017 —
"Ongsimi" (옹심이)[48]
(Minhyuk feat. Joohoney)		 2019 —
"If You Love Me"[28]
(NS Yoon-G feat. Joohoney)		 2021 64
"—" denotes releases that did not chart or were not released in that region.

Soundtrack appearances
Year Song Title Album Artist Ref.
2015 "Attracted Woman" Orange Marmalade OST with Kihyun [10]
"Similar" Mask OST Part 7 with Junggigo [49]
2018 "Can't Breathe" Investigation Couple OST Part 1 with Kihyun [50]
2020 "Ride Or Die" Run On OST Part 2 with Kei [51]

Music videos
See also: Monsta X discography § Music videos
Year Title Artist Director
2017 "Rhythm" Jooheon Unknown
"Be My Friend"[39] Jooheon and I.M
2018 "Red Carpet" Jooheon Choi Young-ji (PinkLabel Visual)
"Should I Do" Ink
2019 "Ongsimi" Minhyuk feat. Joohoney Unknown
2020 "Intro: Ambition" Joohoney Vishop (Vikings League)
"Smoky" Highqualityfish
"Psyche" Vishop (Vikings League)

Songwriting
Main article: List of songs written by Lee Joo-heon

Filmography
See also: Monsta X § Filmography

TV appearances
Year Show Role Ref.
2014–2015 No.Mercy Contestant [6]
2015 Show Me the Money 4 [4]
2016 Celebrity Bromance Cast with Jackson (GOT7) [52]
Tribe Of Hip Hop Producer [13]
Weekly Idol Co-host [53]
2019 Produce X 101 Battle Rap Trainer [54]
2020 King of Mask Singer Contestant as "It's the Best!" (Episode 257) [55]
2022 Fantastic Family Judge [56]

Radio shows
Year Network Title Role Ref.
2021–present MBC & Universe Idol Radio 2 DJ [30][57]

Web series
Year Network Title Role Ref.
2021 MU:PLY Muziekwang Company Cast [31]

References
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  2. Kim, Chae-rin (July 11, 2020). 몬스타엑스 주헌, EXO 찬열에게 캐스팅 당한 일화는?. News Culture (in Korean). Retrieved August 13, 2020.
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