Joe Boxer
Joe Boxer (also known as Box-oh-Joes or BJ) is an American brand of underwear and related apparel founded by Nicholas Graham that focuses on novelty hanging underwear.
| Product type | Undergarments |
|---|---|
| Produced by | Iconix Brand Group |
| Country | United States Canada |
| Introduced | 1985 |
| Website | joeboxer |
In April 2001, the Joe Boxer brand, which was facing bankruptcy, was sold to Windsong Allegiance in exchange for the assumption of existing debt. Bill Sweedler, CEO of Windsong, took over as CEO, retaining Nicholas Graham in an advisory role.
Iconix bought Joe Boxer in 2005, making it a wholly owned subsidiary of Iconix Brand Group.
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