GS25

GS25 (Korean: 지에스25) is a South Korean chain of convenience stores operated and owned by GS Retail, a subsidiary company of the GS Group. The headquarters of the company are located at the GS Tower in Gangnam-gu, Seoul.[2] As of June 9, 2020, GS25 operates 13,899 stores.[3]

GS25
Native name
Hangul지에스25
FormerlyLG25 (1990–2005)
TypeSubsidiary
IndustryConvenience stores
Founded1990 (1990)
HeadquartersGS Tower, 508 Nonhyeon-ro, Gangnam-gu,
Seoul
,
South Korea, 06141
Number of locations
14,688 (as of end of 2020)
Areas served
Key people
Yeon-soo Huh (NED)[1]
ParentGS Retail

History
Logo used from 2005 to 2019

GS25, then known as LG25, opened their first store in Dongdaemun-gu, Seoul in 1990. However, in 2005, GS Group split from the LG Corporation, the name of LG25 was correspondingly changed to GS25.[4] In March 2019, GS25 changed their brand identity for the first time since changing their name to GS25. With the new identity, a new slogan of "Lifestyle Platform" began to be applied to all new store signage.[5] However, as of August 2019, most stores still use the former identity.

Foreign operations

Vietnam

In January 2018, GS25 ventured outside of South Korea for the first time in its history by launching a store in Ho Chi Minh City. As of November 2019, GS25 operates 50 stores throughout Vietnam.[6]

Mongolia

On May 18, 2021, GS25 officially opened in Mongolia with 3 stores in Ulaanbaatar. As it makes the second GS25 to be opened outside of South Korea. As of February 18, 2022, GS25 has opened 41 stores throughout Ulaanbaatar. “Expected to be 100 stores by the end of 2022.” The official said.

References
  1. "Board of Directors". gs.co.kr. September 3, 2020. Retrieved September 3, 2020.{{cite web}}: CS1 maint: url-status (link)
  2. "Location". gs.co.kr. September 3, 2020. Retrieved September 3, 2020.{{cite web}}: CS1 maint: url-status (link)
  3. Oh, Sang-yong (June 9, 2020). "South Korea: Retail Foods". USDA.gov. United States Department of Agriculture. p. 06. Retrieved September 3, 2020.{{cite web}}: CS1 maint: url-status (link)
  4. Kim, Ji-soo (January 27, 2005). "GS formally splits from LG". Korea JoongAng Daily. JoongAng Ilbo. Retrieved September 3, 2020.{{cite web}}: CS1 maint: url-status (link)
  5. Jeon, Young-sun (March 27, 2019). "GS25 14년 사용 브랜드 이미지 교체". JoongAng Ilbo. Retrieved September 3, 2020.{{cite web}}: CS1 maint: url-status (link)
  6. Kim, Bui (November 1, 2019). "South Korean convenience store chain launches franchise in Vietnam". VnExpress. FPT Group. Retrieved September 3, 2020.{{cite web}}: CS1 maint: url-status (link)


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