FaZe Clan

FaZe Sniping made its debut on YouTube on May 30, 2010.[4] Originally, the group were a Call of Duty clan founded by three players, Eric "CLipZ" Rivera, Jeff "House Cat" Emann (now known as "Timid") and Ben "Resistance" Christensen.[5] The trio garnered a reputation for innovating trickshotting in the game Call of Duty: Modern Warfare 2.[6] Their YouTube content took off when Ted "Fakie" joined the clan. It was then when FaZe unveiled the most popular series on their channel, ILLCAMS.[7] FaZe Clan's focus on trickshotting and a personality/social-media approach led to FaZe Clan becoming one of the first popular YouTube video game channels, compared to other Call of Duty channels which were focused on winning tournaments.[4] In 2012, the channel had one million subscribers, and the clan began to branch out into esports competitions.[8][4] Teams under the FaZe name began competing in competitions such as the Call of Duty Championship and Counter-Strike: Global Offensive Major Championships, who were separate from the clan's YouTube content creators, splitting members of FaZe Clan into two mostly autonomous camps.[8] Originally, FaZe Clan did not have a corporate structure, however the original CEO was Brazilian Thomas "Temperrr" Oliveira, who had been a member of FaZe since he was 16 years old.[8] Oliveira and COO Richard “Banks” Bengston created the first FaZe shared home in 2014 in Plainview, New York, where they could incorporate lifestyle content with their gaming content.[9]

In 2015, former social media platform Hubrick, run by Norwegian entrepreneur Sebastian Guerts, decided to invest in FaZe Clan.[8] Hubrick recruited former record executive Lee Trink to serve as CEO.[8] In January 2016, FaZe Clan acquired European esports team G2 Esports's Counter-Strike: Global Offensive international lineup,[10] who competed as FaZe Clan in the 2016 MLG Major Championship: Columbus,[11] The team won second place in ELEAGUE Major: Boston 2018, losing to US-based Cloud9.[12] In 2017, Bengston moved to Los Angeles, starting a new shared home with YouTubers called the Clout House.[9] FaZe Clan were the runners up in ESL Pro League Season 6 in 2017,[13] and second runners up of ESL Pro League Season 7 and ESL One Cologne 2018. FaZe Clan were the champions of ELeague CS:GO Premier in 2017, winning $500,000 of prize money.[14]

In 2018, Greg Selkoe, founder of streetware web retailer Karmaloop, became the president of FaZe Clan, with CEO Lee Trink stepping into the CEO role full-time.[15][4] In late 2018, FaZe Clan opened its series A funding round. Throughout 2019, musicians Ray J, DJ Paul, Offset, Swae Lee, Yo Gotti, Pitbull, and Disco Fries, basketball players Meyers Leonard, Josh Hart, Ben Simmons, Jamal Murray, footballer Gregory van der Wiel, skateboarder Nyjah Huston, radio host Big Boy, music executives Sylvia Rhone, Troy Carter and Guy Oseary and actor Chris O'Donnell invested in FaZe Clan.[16][17][18][19][20] In December 2019, FaZe closed its series A led by entrepreneur Jimmy Iovine and mobile e-commerce platform NTWRK.[21][22]

In January 2020, FaZe Clan obtained a $22.7 million investment loan from Canaccord Genuity, a Canadian financial company.[23][24] On June 18, 2020, FaZe Clan announced its co-ownership of CTRL, a food supplement company.[25] In December 2020, FaZe Clan was worth $305 million. That same month the revenue of FaZe Clan was estimated $40 million.[26] It also released the film Crimson under FaZe Studios in 2020, with Brian "Rug" Awadis in a leading role.[27]

On June 10, 2021, FaZe Clan became the first esports team to be featured on the cover of Sports Illustrated.[28] The same year it announced it was merging with special purpose acquisition investors B. Riley Principal to become a public company listed on NASDAQ, with an initial valuation of about $1 billion. As part of this merge, FaZe will receive $291 million from B. Riley, and will be renamed to Faze Holdings Inc and will refocus itself as a brand for "the voice of youth culture".[29]

FaZe Clan has been partnered with caffeinated drink mix brand Gamma Labs' G Fuel since 2012, which is currently one of the longest promotional collaborations in esports.[38] As a part of the collaboration, the company released FaZe-themed flavors, such as "FaZe Clan's Battle Juice" in 2019.[39] On May 2, 2019, Atlanta Esports Ventures announced the purchase of a franchise spot in Call of Duty league in partnership with FaZe Clan.[40] The resulting team, Atlanta FaZe, was announced on October 26, 2019.[41]

On November 22, 2018, FaZe Clan collaborated with sportswear manufacturer Champion to release exclusive clothing.[42] In 2019, Champion released exclusive clothing with FaZe on four occasions.[43][44][45][46] Champion is manufacturing most of the clothing released by FaZe. On March 14, 2019, FaZe Clan collaborated with clothing brand Siberia Hills for a limited-time hoodie release.[47]

On March 21, 2019, FaZe Clan announced its partnership with automobile manufacturer Nissan.[48] Nissan started producing two original series on FaZe's YouTube channel.

On September 26, 2019, football club Manchester City announced its partnership with FaZe Clan for content creation and clothing.[49]

On July 20, 2019, FaZe Clan opened a booth at ComplexCon 2019, where they sold exclusive clothing in collaboration with Champion, label Lyrical Lemonade and clothing brand 24karats.[44] They collaborated with 24karats again on August 16, 2019, to release clothing accessories,[50] and with Lyrical Lemonade on November 27 of the same year.[51] On September 17, 2019, FaZe Clan collaborated with headwear company New Era.[52] Through November 3 to 22, 2019, FaZe Clan collaborated with designer Warren Lotas, sportswear brand Kappa and clothing brand CLOT respectively to release exclusive clothing.[53][54]

In August 2021, FaZe Clan announced a sponsorship with McDonald's The companies will partner on a series of content and other projects featuring major FaZe Clan stars.[55] In September 2021, FaZe Clan and DC Comics collaborated on a limited edition comic book, written by Josh Trujillo and illustrated by Scot Eaton, featuring Batman and several members of the FaZe Clan.[56]

On March 15, 2020, FaZe Clan unveiled Fight 2 Fund, its four-week charity Call of Duty: Warzone event, in which social media influencers, YouTubers, streamers, celebrities, sportspeople and musicians participate. Viewers could donate money, which would be donated to charities helping people impacted by the coronavirus disease 2019.[57] The event raised over $124,000.[22]

• Official website
• FaZe Clan on Instagram