Disney International HD

Disney International HD is an Indian pay television channel currently operated by Disney Star, a wholly owned subsidiary of The Walt Disney Company India. It is Disney India's first general entertainment channel and first channel to be broadcast in high-definition and broadcast in a 16:9 aspect ratio. The channel primary airs Disney American originals.

Disney International HD
CountryIndia
Broadcast areaIndia
Bangladesh
Maldives
NetworkDisney DTCI Asia Pacific[1]
HeadquartersMumbai, India
Programming
Language(s)English
Picture format1080i HDTV
Ownership
OwnerDisney Star (The Walt Disney Company India)
Sister channelsDisney Channel
Disney Junior
Super Hungama
Hungama TV
History
Launched29 October 2017 (2017-10-29)
ReplacedBindass Play
Links
WebsiteOfficial Website

The channel is primarily funded by subscriptions with secondary revenue from advertising and is targeted to the 14-–25 years age group while the other Disney networks broadcast in the area are aimed towards a 2-14 age group audience.[2]

History

In April 2016, Disney Channel India dropped live-action programming to focus more on local animation, as those shows drove better ratings.[3]

Disney Broadcasting India had made a license application for Disney International HD on 17 March 2017 with the Ministry of Information & Broadcasting (MIB).[4] MIB approved the license on September 1, 2017, to take over from Bindass Play with Bindass Play programming shifting over to Bindass. The channel was launched on 29 October 2017.[5] 10 of the 30 available TV series were on the channel at launch.

During the channel's first few weeks of broadcast, it didn't show any commercials.[6]

Disney International HD shows an exclusive (as it has not been syndicated elsewhere) library of over 1500 or more episodes coming from 30 live action series.[6][7] The channel also airs 100+ Disney movies selected for the targeted ages of 14 to 25 years old.[7]

On 15 August 2021, coinciding the Indian Independence Day, Disney Channel original movie Spin premiered on Disney International HD, two days after its release.[8]

Programming

References
  1. "Star India launches Disney Kids Pack with new campaign - Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
  2. "Disney enters English GEC space with an HD-only offering". www.bestmediaifo.com. 6 October 2017. Retrieved 20 July 2020.
  3. "Focusing on local animation, Disney moves away from live-action shows". Television Post. 18 April 2016. Archived from the original on 29 July 2017. Retrieved 8 October 2017.
  4. "112 TV channel licences hanging fire with the MIB". TelevisionPost. 17 March 2017. Archived from the original on 18 March 2017. Retrieved 17 November 2017.
  5. "Disney to shut Bindass Play on 29 Oct to launch Disney Intl HD". Television Post. 28 September 2017. Archived from the original on 28 September 2017. Retrieved 21 October 2017.
  6. "Disney enters English GEC space with an HD-only offering". Bestmediaifo.com. Mumbai. 6 October 2017. Retrieved 17 November 2017.
  7. "Disney to launch English GEC HD on 29 Oct". Indian Television Dot Com. 5 October 2017. Retrieved 5 October 2014.
  8. "Abhay Deol starrer Spin to release in India on this date". The Indian Express. 27 July 2021. Retrieved 6 March 2022.
  9. "Austin & Ally". Disney International HD. Retrieved 6 March 2022.
  10. "Dog with a Blog". Disney International HD. Retrieved 6 March 2022.
  11. "Girl Meets World". Disney International HD. Retrieved 6 March 2022.
  12. "Hannah Montana". Disney International HD. Retrieved 6 March 2022.
  13. "K.C. Undercover". Disney International HD. Retrieved 6 March 2022.
  14. "Kickin' It". Disney International HD. Retrieved 6 March 2022.
  15. "Kirby Buckets". Disney International HD. Retrieved 6 March 2022.
  16. "Lab Rats". Disney International HD. Retrieved 6 March 2022.
  17. "Liv and Maddie". Disney International HD. Retrieved 6 March 2022.
  18. "Wizards of Waverly Place". Disney International HD. Retrieved 6 March 2022.
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