IKEA Heights

IKEA Heights is a 2009 comedic melodrama web series created by Dave Seger, Paul Bartunek, Delbert Shoopman, Spencer Strauss, and Tom Kauffman for Channel 101. A spoof of soap operas, the series was filmed covertly inside the IKEA store in Burbank, California.[1] IKEA Heights stars Randall Park, Whitney Avalon, and Matt Braunger.

IKEA Heights
GenreComedy
Melodrama
Parody
Created byDave Seger
Paul Bartunek
Written byDave Seger
Spencer Strauss
Paul Bartunek
Tom Kauffman
Directed byDave Seger
StarringRandall Park
Whitney Avalon
Matt Braunger
Tom Kauffman
Jess Lane
Wade Randolph
Abed Gheith
Delbert Dean Shoopman
Dean Pelton
Matt Peters
Country of originUnited States
Original languageEnglish
No. of seasons1
No. of episodes7
Production
ProducersDave Seger
Paul Bartunek
Production locationBurbank, California
Camera setupPaul Bartunek
Running time~30 minutes
Production companyChannel 101
Release
Original releaseMay 31, 2009 (2009-05-31) –
January 31, 2010 (2010-01-31)

Entertainment Weekly's Whitney Pastorek wrote that the series "is so brilliant and awesome that its glories can really only be diminished by additional words."[2]

Madeleine Löwenborg-Frick, a spokesperson for IKEA's Canadian branch, said of the series, "Absolutely, we think it's funny. We see the humour in it and we approach our own marketing with a similar tongue-in-cheek humour. But unauthorized filming in our stores isn't a good thing. There's proper channels that people who want to film in our stores can go through."[3]

References
  1. NEIL, DAN (8 September 2009). "IKEA's Burbank store and the guerrillas in housewares" – via LA Times.
  2. "This week in guerrilla filmmaking: 'Ikea Heights'". EW.com. Retrieved 2020-02-19.
  3. "Taking the Ikea name to new heights - Macleans.ca". www.macleans.ca. Retrieved 2020-02-19.
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