DYKR
DYKR (96.7 FM), broadcasting as 96.7 XFM, is a radio station owned by DCG Radio-TV Network and operated by Yes2Health Advertising, Inc. The station's studio is located at the 4th floor, Monarch Finance Corporation (MFC) Bldg., Lacson St., Bacolod.[1][2]
| City | Bacolod |
|---|---|
| Broadcast area | Northern Negros Island, parts of Iloilo and Guimaras |
| Frequency | 96.7 MHz |
| Branding | 96.7 XFM |
| Programming | |
| Language(s) | Hiligaynon, Filipino |
| Format | Contemporary MOR, News, Talk |
| Network | XFM |
| Ownership | |
| Owner | DCG Radio-TV Network (Katigbak Enterprises, Inc.) |
| Operator | Yes2Health Advertising, Inc. |
| History | |
First air date | 1993 (as WRocK) April 4, 2022 (as XFM) |
Last air date | May 2010 (as WRocK) |
Former names | 96.7 WRocK (1993-2010) |
Call sign meaning | WRocK (former branding in reverse) |
| Technical information | |
Licensing authority | NTC |
| Power | 10,000 watts |
History
The station was established in 1993 by Exodus Broadcasting Company as one of the provincial WRock stations. After its Manila flagship station was acquired by Manila Broadcasting Company on October 6, 2008, the station was relaunched as a separate entity from WRocK Online. In May 2010, due to lack of resources and financial challenges, WRocK Online, along with the station, went off the air.[3]
In 2020, DCG Radio-TV Network acquired the frequency from Exodus. In early-2022, Yes2Health Advertising took over the station's operations and began its test broadcast as XFM, carrying a news and music format. XFM Bacolod officially launched on April 4, 2022.
References
- "TABLE 20.7a" (PDF), 2011 Philippine Yearbook, Philippine Statistics Authority: 18–45, retrieved 2021-07-03
- "2019 NTC FM Stations" (PDF). foi.gov.ph. Retrieved 2021-07-03.
- "MBC buys DWRK FM station for P230M". news.abs-cbn.com. Retrieved 2021-03-28.