Cravity
Cravity (Korean: 크래비티; RR: Keuraebiti) is a South Korean boy band formed by Starship Entertainment. The group is composed of nine members: Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin.[2] They debuted on April 14, 2020, with their extended play Season 1. Hideout: Remember Who We Are.
Cravity | |
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![]() Cravity in May 2020 | |
Background information | |
Origin | Seoul, South Korea |
Genres | |
Years active | 2020 | –present
Labels | Starship |
Associated acts |
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Website | Official website |
Members |
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The group was dubbed as "Monster Rookies" in 2020 who emerge as a global artist that attracted attention of the fans globally.[3] They became the first 2020 rookie artist to debut on the Billboard K-pop Hot 100, and earned numerous awards including "New Artist of the Year" at the 12th Melon Music Awards, "Best of Next" at the 2020 Mnet Asian Music Awards and "Rookie Award" in the 4th Soribada Awards.
History
Pre-debut
Prior to the group's debut, Jungmo, Wonjin, Minhee, and Hyeongjun participated in the show Produce X 101 in 2019, representing Starship Entertainment, along with Moon Hyunbin. In the finale, Jungmo and Wonjin placed at ranks 12 and 19 respectively (without taking into consideration the 'X'-position), missing the cut-off for the show's debut-lineup. However, Minhee and Hyeongjun placed at ranks 10 and 4 respectively, thereby making them members of the debut line-up and members of the group X1. They promoted with the group until their disbandment on January 6, 2020.[5][6]
In March 2020, Starship began unveiling the new nine-member boy group that the agency would debut, revealing the group's name to be "Cravity". Cravity's name is an amalgamation of the words "Creativity" and "Gravity" that implies bringing you into their universe with their unique charm. Cravity, which also stands for "Center of Gravity," contains the ambition of achieving the best performance and best stage presence when all members gather together in perfect balance.[7]
2020: Debut with Season 1. Hideout: Remember Who We Are and Season 2. Hideout: The New Day We Step Into
Cravity debuted with the extended play Season 1. Hideout: Remember Who We Are on April 14, 2020, which debuted and peaked atop of Gaon's Album Chart. The album is reported to have shipped over 100,000 copies in the month of April 2020, making them the best-selling South Korean rookie artist in 2020, as of August 2020.[8][9]
Cravity entered and peaked on the Billboard Social 50 Chart at number 12. They are the fifth fastest South Korean group to enter Social 50, as well as being the only South Korean rookie artist to chart on Billboard's Social 50 in 2020 at the time of their debut.[10]On June 17, Cravity released a music video for their song "Cloud 9", a track previously included in their debut extended play. They subsequently began music show promotions for this song.[11][12][13]
On August 5, Cravity announced they would be making their first comeback with their second extended play Season 2. Hideout: The New Day We Step Into on August 24, 2020, with the title track "Flame". This album will feature lyrics written by members Serim and Allen.[14][15][16]On August 13, at the 2020 Soribada Awards, Cravity won the "New Artist Award", their first award since debut. On August 24, Cravity released their second album, Season 2. Hideout: The New Day We Step Into. The EP contains seven tracks, including the lead single "Flame". The album has topped the Japanese Tower Records' album chart and ranked first on seven regions on iTunes.[17][18]
On September 1, Cravity had their first music show win on SBS MTV's The Show with "Flame" with the song also debuting at number 97 on the Billboard Korea K-pop Hot 100 chart on the chart issue dated week of September 26.[19]
Cravity on October 9 held an exclusive on-tact fan meeting 'CRAVITY COLLECTION: C-EXPRESS' through Naver V Live wherein they greeted their fans in 126 regions. The fanmeeting was organized with a theme of an "amusement park" as a way of the group to greet their fans brightly.[20]On October 21, Cravity released a performance video for their song "Ohh Ahh", a B-side track on Season 2. Hideout: The New Day We Step Into. They subsequently began music show promotions with the song.[21][22]
2021: Season 3. Hideout: Be Our Voice and The Awakening: Written in the Stars
On January 19, Cravity released the third installment of the Hideout series with their third extended play Season 3. Hideout: Be Our Voice, along with the music video of the lead single, "My Turn". The album features some of the songs written by members Serim, Allen and Wonjin.[23] They subsequently began promoting their title track alongside their B-side track "Mammoth" on music shows.[24] On March 2, it was announced that Cravity would release a performance video for their B-side track "Bad Habits" on March 11. They began promotions for the song on music shows following the video's release.[25]
On August 19, Cravity released the first part of their first studio album The Awakening: Written in the Stars, featuring the title track "Gas Pedal".[26][27] They subsequently began promoting their title track alongside their B-side track "Veni Vidi Vici" on music shows.[28] Within the first week after its release, over 100,000 copies were sold, making it the first of Cravity's works to have reached that milestone and the first to be eligible for Hanteo certification.[29] On September 27, it was announced that Cravity would be releasing a special video for their B-side track "Veni Vidi Vici" on October 7.[30] After its release, the group began a second round of promotions on music shows with the song.[31]
On November 20-21, CRAVITY held the two-day fan meeting 'CRAVITY COLLECTION: C-DELIVERY', marking their first performance in a year since their solo on:tact fan gathering in October 2020. On December 15, the group announce the launch of the soon to be released CRAVITY character dolls where each member personally participated in the design. The characters were first shown through the group's fan meeting 'CRAVITY COLLECTION: C-DELIVERY' held in November.[32][33]
2022–present: Liberty: In Our Cosmos
On January 26, it was announced that Cravity would be making their comeback with the second part of their first studio album Liberty: In Our Cosmos, featuring the title track "Adrenaline" on February 22.[34][35] On February 4, the group announced on their SNS account that they had be chosen as a special DJ for KBS Cool FM's "STATION Z." The group will be divided into units rather than proceeding as a whole, and will communicate with the station's listeners every Saturday for the entire month of February.[36]
On February 12, it was announced that 7 of the 9 members had tested positive for COVID-19 (later updated to 8 of the 9 members on February 16 and all 9 on February 20) and as a result, their comeback was postponed.[37][38][39] On February 28, it was announced that their comeback would be rescheduled for March 22.[40] With the release of their new promotion schedule, they also announced that they would be holding their first set of solo concerts at Olympic Hall within Seoul's Olympic Park on April 2 and 3.[41]
On March 22, Cravity released the second installment of their first studio album. The group started promoting their title track "Adrenaline" on Mnet's M Countdown.[42][43] On March 30, Cravity released a choreography video for their song "Maybe Baby" from their second studio album. They subsequently began promotion of the song through SBS The Show.[44]
On April 2, the group was rewarded with the "Silver Creator" award by TikTok for surpassing 1 million followers. On the same day, they were announced as part of the lineup for the 'KCON 2022 Premier' in Chicago, their first appearance at the annual music festival.[45]
Other ventures
Endorsements
In October 2020, CRAVITY was chosen as the model for the cosmetic brand BLACKROUGE. The group's passion, powerful energy, health and vitality as a new male idol group fit well with the lively image of BLACKROUGE leading to them being selected as the models of the cosmetic brand. The group promoted the brand not just in Korea, but also in China and other countries in Southeast Asia.
The group and BLACKROUGE parted ways a year later in October 2021.Ambassadorship
In the tourism sector, Cravity has been appointed as tourism ambassadors for "K-pop Star Street" in Gwangju, the group will be doing numerous activities that will publicly promote tourist destinations of the city for one year. [47]
Philanthropy
Members of Cravity performed at the 2020 K-Pop x K-Art Concert Super KPA, with proceeds benefiting poor children and orphans in Laos. A portion of the proceeds was also donated to the Laos Hami Center.[48] In 2022, the group participated in GoodNeighbors' donation program for hungry children in various parts of the world where hunger can cause children to be unhealthy and at risk of malnutrition due to a lack of financial resources.[49]
Individual activities
In January 2022, Cravity member Minhee was announced as one of the new MCs on Season 6 of The Show.[50] In March 2022, Minhee particpated in King of Mask Singer. He made it to round 3 before being eliminated.[51] Also in March 2022, Cravity member Allen was named a co-host of After School Club.[52]
Members
Adapted from the group's profile on Naver and Starship Entertainment's official website.[53]
Discography
Studio albums
Title | Album details | Peak chart positions | Sales | |
---|---|---|---|---|
KOR [63] |
JPN [64] | |||
The Awakening: Written in the Stars |
|
3 | 11 | |
Liberty: In Our Cosmos |
|
1 | 31 |
Extended plays
Title | EP details | Peak chart positions | Sales | |
---|---|---|---|---|
KOR [63] |
JPN [64] | |||
Season 1. Hideout: Remember Who We Are |
|
1 | 10 | |
Season 2. Hideout: The New Day We Step Into |
|
1 | 15 | |
Season 3. Hideout: Be Our Voice |
|
3 | 12 |
Singles
Title | Year | Peak positions | Album | |||
---|---|---|---|---|---|---|
KOR | ||||||
Gaon [75] |
Hot [76] | |||||
"Break All the Rules" | 2020 | —[upper-alpha 1] | — | Season 1. Hideout: Remember Who We Are | ||
"Flame" | —[upper-alpha 2] | 97 | Season 2. Hideout: The New Day We Step Into | |||
"My Turn" | 2021 | —[upper-alpha 3] | — | Season 3. Hideout: Be Our Voice | ||
"Gas Pedal" | —[upper-alpha 4] | — | The Awakening: Written in the Stars | |||
"Adrenaline" | 2022 | —[upper-alpha 5] | — | Liberty: In Our Cosmos | ||
"—" denotes releases that did not chart or were not released in that region. |
Videography
Music videos
Title | Year | Director(s) | Ref. |
---|---|---|---|
"Break All the Rules" | 2020 | Highqualityfish | [78] |
"Cloud 9" | Vishop (Vikings League) | [79] | |
"Flame" | Vishop (Vikings League) | [80] | |
"My Turn" | 2021 | Sam Son | [81] |
"Gas Pedal" | Sam Son | [82] | |
"Adrenaline" | 2022 | Highqualityfish | [83] |
Other videos
Title | Year | Ref. |
---|---|---|
[Performance MV] 크래비티 (CRAVITY) - Break all the Rules | 2020 | [84] |
[Performance MV] 크래비티 (CRAVITY) - Cloud 9 | [85] | |
CRAVITY 크래비티 'Blackout' MV (Selfie ver.) | [86] | |
[Performance MV] 크래비티 (CRAVITY) - Flame | [87] | |
크래비티 (CRAVITY) 'Ohh-Ahh' Performance Video | [88] | |
CRAVITY 크래비티 'Breathing' Special Clip (Christmas ver.) | [89] | |
크래비티 (CRAVITY) 'My Turn' Performance Video | 2021 | [90] |
크래비티 (CRAVITY) 'Bad Habits' Performance Video | [91] | |
CRAVITY 크래비티 'Divin' MV (Self-cam version) | [92] | |
CRAVITY 크래비티 'VENI VIDI VICI' SPECIAL VIDEO | [93] | |
CRAVITY 크래비티 'Late Night' Special Clip | 2022 | [94] |
CRAVITY 크래비티 'Adrenaline' Performance Video | [95] |
DVD
Title | Album details |
---|---|
"2021 CRAVITY Summer Package [Come Together]" |
|
"2021 CRAVITY Summer Package [Stand Together]" |
|
"CRAVITY 2021 Season's Greetings" |
|
"CRAVITY LEAGUE OF THE UNIVERSE" |
|
"CRAVITY 2022 Season's Greetings [BAND CRVT]" |
|
Filmography
Reality shows
Year | Title | Episodes | Network | Note(s) | Ref. |
---|---|---|---|---|---|
2020 | Cravity Park | 9 | V Live, YouTube | Cravity-based reality show, 55 episodes | [96] |
Cravity Park Season 2 | 14 | ||||
2021 | Cravity Park Season 3 | 17 | |||
Cravity Park Season 4 | 15 | [97] |
Series
Year | Title | Network | Note(s) | Ref. |
---|---|---|---|---|
2020–present | C-Real | V Live, YouTube | Behind the scenes of members' everyday life. | [98] |
C-Record | Behind the scenes of members' promotions. | |||
Before Cravity | Behind the scenes of members' trainee days. | |||
C-Plus+ | Compilation of members' individual song covers. | |||
for. LUVITY | V Live | Special FANSHIP paid contents of Cravity. | ||
2022–present | C-Log | V Live, YouTube | Vlog content containing daily life of the members. | [99] |
Radio programs
Year | Title | Network | Note(s) | Ref. |
---|---|---|---|---|
2021 | Station Z | KBS Cool FM, YouTube | Radio DJ for the month of February, every Saturday. | [100] |
Short films
Year | Title | Network | Episodes | Note(s) |
---|---|---|---|---|
2020–2021 | CRAVITY: League of the Hidden Universe[101] | V Live, YouTube | 6 | Videos delivering a unique and mysterious message on Cravity's Hidden Universe. |
2021 | Hidden Dungeon: CICADA 3301[102] | Universe | 10 | Story of Cravity, a supernatural being, who tried to unravel the 'Cicada3301' to discover the mystery of the 'Cicada Pattern'. |
Concert and tours
Concert
Title | Date | Venue | Network | Ref |
---|---|---|---|---|
CRAVITY THE 1ST CONCERT [CENTER OF GRAVITY] | April 2, 2022 | Olympic Hall | Beyond LIVE | [103] |
April 3, 2022 |
Concert participation
Title | Date | Venue | Network | Ref |
---|---|---|---|---|
‘Beyond LIVE- 2020 K-POP x K-ART CONCERT SUPER KPA’ | November 27, 2020 | N/A | Naver VLIVE | [104] |
Fan meeting
Title | Date | Venue | Country | Ref |
---|---|---|---|---|
CRAVITY 2ND FANMEETING [CRAVITY COLLECTION: C-DELIVERY] | November 20, 2021 | BlueSquare Mastercard Hall | South Korea | [105] |
November 21, 2021 |
Awards and nominations
Award ceremony | Year | Category | Nominee(s)/work(s) | Result | Ref. |
---|---|---|---|---|---|
Asia Artist Awards | 2020 | Male Potential Artist Award | Cravity | Won | [107] |
Male Singer Popularity Award | Longlisted | [108] | |||
2021 | Male Idol Group Popularity Award | Shortlisted | [109] | ||
U+ Idol Live Popularity Award | Nominated | [110] | |||
Asia Model Awards | 2020 | New Star Award - Male Group | Won | ||
Brand of the Year Awards | 2020 | Rookie Male Idol Award | Won | ||
2021 | Male Rising Idol Star | Nominated | [113] | ||
2022 | Nominated | [114] | |||
Dong-A.com's Pick | 2020 | Idol Pick Super Rookie | Won | ||
Gaon Chart Music Awards | 2021 | MuBeat Global Choice Award (Male) | Longlisted | [116] | |
New Artist of the Year - Physical | Season 2. Hideout: The New Day We Step Into | Nominated | [117] | ||
2022 | MuBeat Global Choice Award (Male) | Cravity | Longlisted | [118] | |
Golden Disc Awards | 2021 | Curaprox Popularity Award | Nominated | [119] | |
Disc Bonsang | Season 2. Hideout: The New Day We Step Into | Nominated | [120] | ||
Prominent Album of the Million Seller | Nominated | [121] | |||
Rookie Award | Cravity | Nominated | [122] | ||
QQ Music Popularity Award | Nominated | [123] | |||
2022 | Disc Bonsang | Season 3. Hideout: Be Our Voice | Nominated | [124] | |
Seezn Most Popular Artist Award | Cravity | Nominated | [125] | ||
Hanteo Music Awards | 2021 | WhosFandom Award | Nominated | [126] | |
Korea First Brand Awards | 2021 | New Male Artist Award | Nominated | [127] | |
2022 | Male Idol Rising Star Award | Nominated | [128] | ||
Melon Music Awards | 2020 | New Artist of the Year - Male | Won | ||
Mnet Asian Music Awards | 2020 | Best of Next | Won | ||
Artist of the Year | Nominated | [131] | |||
Best New Male Artist | Nominated | ||||
Worldwide Fans' Choice Top 10 | Nominated | [132] | |||
MTV Europe Music Awards | 2021 | Best Korean Act | Nominated | [133] | |
MuBeat Awards | 2020 | Rookie Artist (Male) | Nominated | [134] | |
Seoul Music Awards | 2021 | K-Wave Popularity Award | Nominated | [135] | |
New Artist Award | Nominated | ||||
Popularity Award | Nominated | ||||
WhosFandom Award | Nominated | [136] | |||
2022 | K-Wave Popularity Award | Nominated | [137] | ||
Main Award (Bonsang) | Season 3. Hideout: Be Our Voice | Nominated | |||
Popularity Award | Cravity | Nominated | |||
U+Idol Live Best Artist Award | Nominated | [138] | |||
Soribada Best K-Music Awards | 2020 | Rookie Award | Won | ||
Main Award | Nominated | [140] | |||
The Fact Music Awards | 2020 | Next Leader | Won | ||
Fan N Star Choice Award (Artist) | Shortlisted | [142] | |||
TMA Popularity Award | Nominated | [143] | |||
2021 | Global Hottest Award | Won | [144] | ||
Fan N Star Choice Award (Artist) | Longlisted | [145] | |||
Notes
- "Break All the Rules" did not enter the Gaon Digital Chart, but peaked at number 67 on the Gaon Download Chart.
- "Flame" did not enter the Gaon Digital Chart, but peaked at number 81 on the Gaon Download Chart.
- "My Turn" did not enter the Gaon Digital Chart, but peaked at number 21 on the Gaon Download Chart.
- "Gas Pedal" did not enter the Gaon Digital Chart, but peaked at number 41 on the Gaon Download Chart.
- "Adrenaline" did not enter the Gaon Digital Chart, but peaked at number 7 on the Gaon Download Chart.[77]
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