Coca-Cola Starlight

Coca-Cola Starlight is a limited-edition variant of Coca-Cola. Introduced in 2022, it is produced and distributed by The Coca-Cola Company and its bottlers. The beverage features a red color and a unique taste "inspired by space".

Coca-Cola Starlight
Can of Coca-Cola Starlight Zero Sugar
TypeCola
ManufacturerThe Coca-Cola Company
Country of originUnited States
IntroducedFebruary 21, 2022
ColorRed
VariantsCoca-Cola Starlight Zero Sugar
Related productsCoca-Cola

History

The Coca-Cola Company announced the release of Coca-Cola Starlight on February 17, 2022. In a press statement, the company revealed the beverage has a "reddish hue" and that "Its taste includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space." Oana Vlad, senior director for global brand strategy at the company, stated that the drink was inspired by Coca-Cola's partnership with NASA.[1] Coca-Cola Starlight was launched alongside Coca-Cola Creations, an innovation platform of The Coca-Cola Company focused on selling limited-edition flavors of Coca-Cola. It landed in North American stores on February 21, 2022, and is also sold in Coca-Cola Zero Sugar format.[1][2] It will be available in stores until around August 2022.[3]

Flavor

Prior to the release of Coca-Cola Starlight, there were speculations as to its flavor. Among them were raspberry (originating from a 2009 study that the center of the galaxy may taste like raspberries) and s'mores.[4][5]

Many have described the taste as similar to that of fruit, vanilla or cotton candy. Junk food review site Candy Hunting stated it "tastes like strawberry, marshmallow, and/or cotton candy".[6] Aly Walansky of Food Network wrote it tastes "kind of like minty cotton candy sprinkled with vanilla".[7]

References
  1. Pearlman, Robert Z. (February 17, 2022). "Coca-Cola launches 'Starlight' limited-edition drink inspired by space". Space.com.
  2. Garcia, Tonya (February 18, 2022). "Coca-Cola to launch its first limited-edition beverage, Starlight". MarketWatch.
  3. Teague, Katie (March 11, 2022). "Coca-Cola Starlight Tastes Like Space? We Tried It. What to Know About Coke's New Drink". CNET.
  4. Wiener-Bronner, Danielle (February 18, 2022). "Coca-Cola introduces a first-of-its-kind flavor". CNN Business.
  5. Sample, Ian (April 20, 2009). "Galaxy's centre tastes of raspberries and smells of rum, say astronomers". The Guardian.
  6. candyhunting (February 19, 2022). "Here is the new Starlight Coca-Cola!".
  7. Walansky, Aly (March 1, 2022). "Coca-Cola Launches New 'Starlight' Flavor, And It Tastes Like Space Candy". Food Network.
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