Zee Tamil

Zee Tamil is an Indian Tamil language general entertainment pay television channel owned by Zee Entertainment Enterprises.[2] The channel started broadcasting on 2008 and is available internationally.[3] The channel broadcasts from Guindy, Chennai, Tamil Nadu.[4]

Zee Tamil
Zee தமிழ்
CountryIndia
Broadcast areaTamil Nadu
HeadquartersChennai, Tamil Nadu, India
Programming
Language(s)Tamil
Picture format1080i HDTV
(downgraded to letterboxed 576i for the SDTV feed)
Ownership
OwnerZee Entertainment Enterprises (to be merged with Sony Pictures Networks India) (pending)
Key peopleSiju Prabhakaran (South Cluster Head) Ramanagirivasan (Business Head) Sairam (Commissioning Lead) Iyappan.R (Director of Operations)
Sister channelsList of Zee Entertainment channels
History
Launched12 October 2008 (2008-10-12)[1]
Links
WebsiteZee Tamil
Availability
Terrestrial
Verizon VisionChannel 759 (HD)

Zee Entertainment Enterprises also launched a full Tamil movie channel named Zee Thirai in 2020.[5]

History

Zee Tamil was launched on 12 October 2008 as the third south Indian channel after Zee Telugu and Zee Kannada. It was launched under Zee Entertainment Enterprises.[6]

In Canada, the channel is distributed by Ethnic Channels Group.[7]

Zee Tamil went on a revamp with an update in its on-air graphics on 15 October 2017, along with the launch of a high-definition feed with Tamil film actress Jyothika as the brand ambassador.[8] The rebranding coincided with the Zee Network's silver jubilee celebrations where all the network channels donned a new look.[9]

On 19 September 2018, Astro Added "Samrat" Pack Customers, Zee Tamil HD (Channel 232) and purchase until October 2018.[10]

On 19 January 2020, its siblings channel Zee Thirai was launched, which airs non-stop Kollywood films.[11] This Movie Channel was released by actor Kamal Haasan at the grand stage of Zee Cine Awards Tamil (2020).[12]

Logos
  • 2011-2017
  • 2017–Present

Programming
Main article: List of programs broadcast by Zee Tamil (India)

Zee Tamil programming includes serials, spiritual shows, cookery, talk shows, musical shows, movies and events. It telecasts fantasy and romance serials. Zee Tamil also telecasts reality shows like Dance Jodi Dance, Genes, Sa Re Ga Ma Pa Seniors, Survivor Tamil, Tamizha Tamizha and Rockstar.[13][14]

Channels
Channel Category SD/HD Availability Notes
Zee Tamil General Entertainment SD+HD
Zee Thirai Movies SD+HD
Zee Tamil News News SD Digitally Launched on 25th Jan 2022

Ratings

In 2017, after the channel went through a complete revamp the shares rose from 5% to between 13% and 15% in that year. Making Zee Tamil the second most watched Tamil television channel.[15][16]

Zee Tamil created history by beating Sun TV Programs. For a first time a non- Sun TV Program entered into Top 5 BARC Programs of Zee Tamil Sembaruthi.

Kids show controversy

The Tamil Nadu unit of the Bharatiya Janata Party (BJP) demanded a Kids show aired on 15 January 2022, to be taken down claiming that it insulted Narendra Modi.[17] The skit which was acted by kids was a parody of the film Imsai Arasan 23rd Pulikecei narrated the story of how a King demonetised currencies to remove black money but failed. The BJP claimed that the skit made fun of Modi over the 2016 Indian banknote demonetisation.[18] The ministry of information and broadcasting issued a notice to Zee Entertainment Enterprises seeking comments over the complaint filed by the BJP.[19][20]

References
  1. "Zee launches Tamil channel". Outlook. India. Retrieved 6 August 2017.
  2. "Zee Tamil goes for the kill as churn grows". Business Standard.
  3. "StarHub launches StarHub TV d'Lite offer". www.telecompaper.com.
  4. "HYPPTV Celebrates Its 7th Year Anniversary With the Introduction of 7 New Channels". Tm.com.my. Retrieved 31 August 2018.
  5. "Zee to launch 24-hour Tamil movie channel". The Hindu.
  6. "Zee launches Tamil channel". financialexpress.com. Retrieved 22 April 2014.
  7. "Tamil channel, ZEE Tamizh launches in Canada". Biz Asia.
  8. "Actor Jyothika to endorse Zee Tamil". The Economic Times.
  9. "Zee Tamizh re-brands with new logo, tagline and shows to create fresh brand identity". Exchange4media.com. Retrieved 16 October 2017.
  10. "Astro shuts down Zee Tamil HD (CH232) barely 6 months after launch". Varnam.my. Retrieved 14 March 2019.
  11. "Zee Enterprises to launch Tamil movie channel Zee Thirai". Outlookindia.com. Retrieved 18 January 2020.
  12. "#OneYearAnniversary". Zee Thirai. 19 January 2021. Retrieved 20 January 2021.
  13. "Zee Tamil launches music reality show Rockstar - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 15 June 2021.
  14. "Rockstar Show Announcement: Gear Up for a Musical Ride With Devi Sri Prasad". ZEE5 News. 18 March 2021. Retrieved 15 June 2021.
  15. "Battle for cable TV market: Sun rules in Tamil Nadu but success of Star Vijay's Bigg Boss, Zee, shows churn happening". The Financial Express.
  16. "Zee Tamil goes for the kill as churn grows". Business Standard.
  17. "Children on Tamil Talent Show Mock Modi, Irate BJP Wants Zee to Take it Down". The Wire. Retrieved 19 February 2022.
  18. "BJP furious over kids satire show that 'mocked PM', demands Zee Tamil remove it". The News Minute. 17 January 2022. Retrieved 19 February 2022.
  19. Team, N. L. "I&B notice to Zee Tamil for 'obnoxious' comments against PM on kids reality show". Newslaundry. Retrieved 19 February 2022.
  20. "I&B Ministry issues notice to Zee Tamil on kids show that 'mocked PM'". The News Minute. 18 January 2022. Retrieved 19 February 2022.
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