Vix (streaming service)

ViX is an over-the-top streaming service owned and operated by TelevisaUnivision. [1][2][3] The service primarily shows content from Televisa and other third-party content providers, including television series, movies, and sports programming. Originally launched as PrendeTV on 30 March 2021, the service was expanded and rebranded as ViX on 31 March 2022. [4][5]

ViX
Type of site
OTT video streaming platform
Available in
Predecessor(s)PrendeTV (2021–2022)
Headquarters
United States
Area servedUnited States
Canada
Mexico
Malaysia
OwnerTelevisaUnivision
URLvix.com
AdvertisingYes
LaunchedMarch 30, 2021 (2021-03-30)
(as PrendeTV)
March 31, 2022 (2022-03-31)
(as Vix)
Current statusOperating
Written inEnglish, Malay, Spanish, Inuktitut, Chinese, Tamil, Cantonese languages

History

On January 13, 2021, Univision said that Prende TV would be launched in the first quarter of 2021.[6][7][8] On March 30, 2021, Univision launched their ad-free premium streaming service.[9] On May 3, 2021, Univision announced that it had acquired the television rights for Euro Cup 2020 for Prende TV and TUDN and Univision also acquired rights for Brazilian and Argentine leagues.[10][11][12][13] TelevisaUnivision will launch a new streaming service by bringing together Prende TV, ViX, Univision Now, and Blim under one name in 2022.[14]

Programing

Prende TV's programing includes classic TV, documentaries, television series, films, and sports programming and telenovelas from Televisa's telenovela library.[15][16]

Sports programming

Vix also carries sports programming, in conjunction with TUDN.

The service has picked up other domestic football events as well, including the Argentine Primera División, Brasileirão, Peru's Primera División and Colombia's Categoría Primera A.[17]

Current broadcasting rights
Event Broadcast partner(s) Dates Notes
Football
Liga MX Univision, UniMás, TUDN 2022–; Home games of four Liga MX teams, exclusive to ViX+.
UEFA Champions League Univision, UniMás, TUDN 2022–;
Argentine Primera División 2022–; Select matches
Brasileirão 2022–; Select matches
Peruvian Primera División 2022–; Select matches
Categoría Primera A 2022–; Select matches

References
  1. "Univision launches PrendeTV". advanced-television. March 30, 2021.
  2. "Spanish-language TV giant Univision launches streaming service as competition heats up". latimes. March 30, 2021.
  3. "Univision Unfurls Its New Multi-Platform Superpower, PrendeTV". mediavillage. March 25, 2021.
  4. "Univision launched the free ad-supported streaming platform PrendeTV, aimed specifically at Spanish-speaking viewers in the US". inside.com. April 1, 2021.
  5. "Univision Officially Presses Play On 'Prende TV'". rbr.com. March 30, 2021.
  6. "Univision To Launch Free Streaming Service Called PrendeTV". The Streamable. January 12, 2021.
  7. "Univision announces Spanish-language AVOD PrendeTV". Tbivision. January 13, 2021.
  8. "Scoop: Univision enters the streaming wars with 'PrendeTV'". Axios. January 12, 2021.
  9. "Univision Launches Free, Ad-Supported Streaming Service PrendeTV In New Offering For Hispanic Viewers". Deadline. March 30, 2021.
  10. "UNIVISION ACQUIRES EUROCOPA'S MATCHES TV RIGHTS AND WILL BROADCAST THEM IN SPANISH ON TUDN AND PRENDETV". nextvlatam. May 4, 2021.
  11. "Univision adds select games from Brazilian and Argentine leagues to Prende TV". World Soccer Talk. July 16, 2021.
  12. "Univision adquiere derechos de futbol brasileño y argentino". Los Angeles Times (in Spanish). July 16, 2021.
  13. "PRENDETV FORTALECE SU CATÁLOGO DEPORTIVO CON EL BRASILEIRÃO Y LA LIGA ARGENTINA DE FÚTBOL". nextvlatam (in Spanish). July 19, 2021.
  14. Reynolds, Mike. "Univision aims to offer more Spanish-language content than any other streamer". S&P Global Intelligence. S&P Global. Retrieved 2 February 2022.
  15. "UNIVISION LAUNCHES AVOD OTT PRENDETV WITH TV CHANNELS AND VOD CONTENT IN SPANISH FOR US HISPANIC AUDIENCES". nextvnews. March 31, 2021.
  16. "Univision's PrendeTV Launches with over 10,000 Hours of Content". cordcuttersnews. April 1, 2021.
  17. "TelevisaUnivision adds Colombian and Peruvian soccer leagues to streaming". World Soccer Talk.
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