Alida (software company)

Alida created the world's first CXM & Insights Platform.[1] Based in Toronto and formerly known as Vision Critical,[2] the company was founded by Andrew Reid in 2000[3] and works with customer-obsessed brands around the world.[4] In 2018, Alida took home a BIG Innovation Award from the Business Intelligence Group.[5] Alida was ranked Canada's 46th-fastest-growing software development company by PROFIT magazine's PROFIT 500 in 2015.[6] The company has also taken home awards for its work culture, including the 2017 National HR Award,[7] Achievers 50 Most Engaged Workplaces in North America[8] and Canada's Top Employers for Young People.[9] Alida was selected as a "Best Overall SaaS Award" winner by APPEALIE for 2020.[10]

Alida Inc.
TypePrivate
IndustryCXM Software
Founded2000
HeadquartersToronto, Ontario, Canada
Area served
Worldwide
Key people
Ross Wainwright (CEO), Riaz Raihan (President of Products), Nicole Kealey (CSO), Efrem Ainsley (COO), Vinod Hariharan (CFO),
ProductsAlida CXM, Alida Sparq, Alida Surveys, Alida Touchpoint, Alida Analytics
US$128 million
Number of employees
400
Websitewww.visioncritical.com 

History

After going to film school and working with interactive companies, Andrew Reid realized that the research industry was behind in technology and started Vision Critical in 2000.[11]

In 2004, Angus Reid, Andrew Reid's father, joined the company.[12] Wellington Capital, a privately held bridge financing and venture debt fund, invested in Alida in October 2006.[12]

In 2009, Alida won the Forrester Groundswell Award with customer NASCAR for the Official NASCAR Fan Council.[13] And in 2011, the company installed its 500th online community.[14]

The company announced that it raised $20 million in funding from OMERS Ventures, the venture capital investment arm of Canadian pension funds company OMERS, in August 2012.[15] In September of the same year, 'Scott Miller was appointed to group CEO, while Andrew Reid became the Chief Product Officer.[16] Later that year, Alida made the Deloitte Fast 50 for the fifth year in a row.[17]

Alida had about $80 million in revenue in 2012.[18]

On 24 September 2020, the company announced that Vancouver based Vistara Capital Partners made a $20 million investment in them and that the company was rebranded as Alida.[19]

The company has employees globally.[20] Customers include Banana Republic, Discovery[20] and NASCAR.[21]

Business

Alida's products include:

  • Alida CXM: A platform to empower brands to action customer feedback to constantly foster and deepen brand loyalty and advocacy. Utilizing a configurable rule engine, create and manage cases whilst have complete visibility into key customer experience metrics such as NPS®. [22]
  • Alida Sparq: Digital insight communities where companies gain feedback from their customers and stakeholders. Enabling brands to uncover customer truths like motivations, preferences, and beliefs are translated into actionable data points used to deliver world-class design and product experiences.[23]
  • Alida Surveys: An enterprise-grade survey application with all of the functionality you need to build a survey, distribute it, and analyze results in an intuitive interface all while providing an engaging respondent experience on desktop and mobile. [24]
  • Alida Touchpoint: A mobile-first, cloud-based Microsurvey solution that enables brands to create quick and engaging interactions with their customers to collect context-rich feedback through short, timely, visually appealing interactions across digital customer journeys.[25]
  • Alida Analytics: A platform designed to give brands end-to-end visibility into critical customer experience metrics with real-time, customizable, role-based, mobile dashboards that visualize their community and survey respondents, and make it easy to monitor key performance indicators in real-time.[26]


The company has won numerous awards, including being named a Gold winner in the Most Customer Friendly Company of the Year category in the Best in Biz Awards 2013 International competition.[27]

References
  1. Joseph Czikk (17 July 2014). "Vision Critical Gets $16 Million From Georgian Partners, More". Retrieved 18 January 2016.
  2. El Akkad, Omar (2013). "Vision Critical Communications Inc". Profit Guide. Archived from the original on 13 June 2013. Retrieved 5 June 2013.
  3. "Vision Critical". Financial Post. 28 August 2012. Archived from the original on 22 December 2013. Retrieved 28 June 2017.
  4. Galang, Jessica (24 February 2016). "Vision Critical sells its research consulting division, CEO addresses possible IPO this year". Betakit. Retrieved 25 September 2020.
  5. "55 chosen as winners in annual Big Innovation Awards". 7 February 2018. Retrieved 28 June 2018.
  6. "The 2015 PROFIT 500: Canada's Fastest-Growing Software Companies". 2015. Archived from the original on 23 September 2017. Retrieved 28 June 2018.
  7. "National HR Awards - Winners". Retrieved 28 June 2018.
  8. "50 Most Engaged Workplaces™ Award Winners for 2017". Retrieved 28 June 2018.
  9. "Top Employers for Young People tap into the next generation". Retrieved 28 June 2018.
  10. "SaaS Awards 2020".
  11. Jeff Barrett. "How Vision Critical sees the future of brand engagement". Washington Times. Archived from the original on 22 December 2013. Retrieved 5 June 2013.
  12. Jordan, David (4 November 2008). "The Poll Position: Angus Reid". BCBusiness. Retrieved 5 June 2013.
  13. "Winners of the 2009 Forrester Groundswell Awards". Archived from the original on 20 July 2013. Retrieved 6 June 2013.
  14. "Vision Critical reaches milestone with 500th Community Panel". TechVibes. Retrieved 5 June 2013.
  15. "Vision Critical raises $20m investment from OMERS Ventures". Retrieved 6 June 2013.
  16. "Vision Critical promotes Scott Miller to group chief executive". Retrieved 6 June 2013.
  17. "Deloitte's 2012 Technology Fast 50: Ontario Dominance and RIM's Surprising Acension [sic]". TechVibes. Retrieved 18 January 2016.
  18. "Hong Kong: Gateway to half the world for Canadian businesses". Retrieved 5 February 2014.
  19. "Vision Critical Rebrands to Alida". 24 September 2020. Retrieved 25 September 2020.
  20. "2013 Entrepreneur of the Year Runners-Up". BCBusiness. 7 October 2013. Retrieved 5 February 2014.
  21. "Q&A: Brian Moyer, Director of Market and Media Research for NASCAR". DMNews. 19 August 2013. Archived from the original on 22 February 2014. Retrieved 5 February 2014.
  22. "Alida CXM". alida.com. Retrieved 15 July 2021.
  23. "Alida Sparq". alida.com. Retrieved 15 July 2021.
  24. "Alida Surveys". alida.com. Retrieved 15 July 2021.
  25. "Alida Touchpoint". alida.com. Retrieved 15 July 2021.
  26. "Alida Analytics". alida.com. Retrieved 15 July 2021.
  27. "Best in Biz Awards 2013 International winners". Retrieved 5 February 2014.
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