Untappd

Untappd is a geosocial networking service and mobile phone application founded by Greg Avola and Tim Mather that allows its users to check in as they drink beers, and share these check-ins and their locations with their friends.[5]

Untappd Inc.
Type of businessSocial networking service
FoundedOctober 22, 2010 (2010-10-22)
HeadquartersWilmington, North Carolina
OwnerNext Glass
Key people
  • Greg Avola
  • Tim Mather
  • Ty Graham
  • Kurt Taylor
  • Trace Smith
ProductsUntappd, Untappd for Business, Untappd Marketplace
Employees125 (2017)[1]
Users9 million
LaunchedOctober 22, 2010 (2010-10-22)[2]
Untappd
Stable release
; iOS

3.4.4 (April 29, 2019 (2019-04-29)[3])

Android

3.4.4 (April 29, 2019 (2019-04-29)[4]) [±]

Operating systemiOS, Android
Websitewww.untappd.com 

Untappd provides a platform for users to rate the beer they are consuming, earn badges, share pictures of their beers, review tap lists from nearby venues, see what beers their friends are drinking, comment on checked-in beers, and ask the app to suggest similar beverages.[6][7] In 2016, an updated version of the application allowed users to find a beer by scanning its barcode and hail an Uber directly to the venue they had checked into to reduce DUIs.[8]

Untappd can share checkins with Twitter and Facebook accounts of its users, and can pull in locations from Foursquare.[9]

Badges

As a user checks in different beers, they receive different badges. These badges are divided into beer badges, venue badges and special badges. Beer badges, for instance, are based upon how many different beers a user has consumed (for example 100, 500, 1,000), five different beers from one country, five of a type like amber or wit, or it can be six check-ins of one beer. Venue badges are for checking in at locations such as different bars, different bars in one night, sport venues and so on. Special badges are available when a beer is checked in on special days like National Beer Day, Christmas, New Year's Eve, or Untappd's anniversary.

History

Untappd started in 2010 at Fathers Office in Santa Monica, California. On January 17, 2014 it was announced that Untappd had passed the 1 million user mark and by April 2016, they had 3.2 million users.[10][11]

On January 15, 2016, Untappd announced that it would become a subsidiary of Next Glass, a beer and wine rating and suggesting application.[12][13] Both companies indicated their applications will remain independent, but will benefit from increased data integrations.[14]

It was included in the "Top 50 Apps of the Year" of 2016 by Time.[15]

At the start of the COVID-19 pandemic on March 25, 2020, the Untappd at Home campaign was launched, so users could check in to drinks from home, without having to be in the same physical location.[16]

As of September 4th, 2020 Untappd reported 820,000 unique users checked-in at least once from almost 180 different countries.[17]

In 2021, a Sacbee article reported that a local brewery's business was impacted by low ratings on the app. [18]

See also

References
  1. Bellamy, Cammie. "Brewing up business: Untappd could expand on Front St". Star News Online. Retrieved June 22, 2018.
  2. Mather, Tim (October 22, 2010). "Untappd Connects Beer Drinkers Everywhere". Untappd - Drink Socially. Retrieved October 22, 2014.
  3. "Apple on the App Store". iTunes Store. April 29, 2019. Retrieved April 29, 2019.
  4. "Untappd - Discover Beer". Google Play Store. April 29, 2019. Retrieved April 29, 2019.
  5. Minsky, David (April 17, 2012). "Untappd App: Social Networking for Hops Heads". Miami New Times. Miami, Florida. Archived from the original () on April 22, 2012. Retrieved November 28, 2021.
  6. Allen-Black, Joe (June 29, 2012). "Find new beer; remember your favorites". The Boston Globe. Boston, Massachusetts. Archived from the original on July 1, 2012. Retrieved November 28, 2021.
  7. ReadWriteEnterprise.com - Untappd: At the Intersection of Social, Mobile, Data and Beer Archived 2012-06-29 at the Wayback Machine by Joe Brockmeier, 10/6/2011
  8. Eaton, Kit (December 14, 2016). "2016 in Review: The Year's Best Apps". The New York Times. Manhattan, New York: The New York Times Company. Archived from the original on December 14, 2016. Retrieved November 28, 2021. It also lets people hail an Uber from inside the app so they can get to a particular bar or pub responsibly and safely.
  9. Warren, Christina. "A Foursquare For Beer Lovers". Mashable. Retrieved April 20, 2018.
  10. "Untappd is 1,000,000 strong and growing!". Untappd - Drink Socially.
  11. Two guys created their dream jobs, forged by a love for tech and beer by Tom Rotunno; CNBC.com, Monday, 25 Apr 2016
  12. Untappd Merges with Beer and Wine Recommendation App, Next Glass Brewhound; by Chris Furnari Jan. 15, 2016 at 5:29 PM,
  13. We're Taking It To The Next Level Untappd blog, Jan 15 2016
  14. A spirited merger pairs Untappd and Next Glass by Mike Snider, USA TODAY January 15, 2016
  15. The 50 Best Apps of the Year Time, November 4, 2016
  16. The Untappd Team (March 25, 2020). "Untappd at Home". Untappd. Archived from the original on October 1, 2020. Retrieved November 28, 2021.
  17. "Untappd".
  18. Patrick, James (March 3, 2021). "Sacramento's Alaro brewery sees schism between critical success and Untappd scores". The Sacramento Bee. Retrieved March 27, 2021.{{cite news}}: CS1 maint: url-status (link)
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