UnHerd

UnHerd is a British online magazine founded in July 2017.

UnHerd
Type of site
Commentary
Available inEnglish
Founded21 July 2017
Headquarters
London
,
UK
EditorSally Chatterton
URLwww.unherd.com
Current statusActive

Content

UnHerd was founded in 2017 by conservative British political activist Tim Montgomerie, who also acted as editor. Montgomerie left the website in 2018.[1] Journalist Sally Chatterton, who previously wrote for The Daily Telegraph and The Independent, took over as editor.[2][3] Freddie Sayers joined the magazine in 2019 as executive editor, having previously been editor-in-chief of YouGov and founder of the British news and current affairs website Politics Home. As of January 2021, the website has 14 full-time editorial and production staff.[4]

The site's columnists include Giles Fraser, Ed West, Tanya Gold, John Gray, James Bloodworth, Matthew Goodwin, Maurice Glasman, Julie Bindel, Michael Tracey, and Douglas Murray.[5]

In March 2020, UnHerd launched a.YouTube channel named LockdownTV, taking its name from the lockdowns implemented around the same time period to reduce the spread of the virus that causes COVID-19.[6] The channel posts interviews conducted by Sayers.

The website initially existed without a paywall, as it is funded by an endowment from British investor Paul Marshall.[7][8][3] In 2017, New Statesman reported that the site intended to introduce paid services.[9] In May 2020, the site said that it intended to switch to a subscription model later that year.[8]

Reception

Simon Childs, writing for Vice at the time of the site's launch in 2017, was critical of the underlying premise and assumptions of the site, saying "The social media news cycle can be a jading stream of ill-informed narcissists, but it's refreshing to be reminded that at least it offers a more diverse outlook than Tim Montgomerie funded by an oligarch publishing the kind of people who are generally "unheard" because people edge away from them at parties."[10] Jasper Jackson writing for New Statesman around the same time was skeptical that UnHerd's promotion of slow journalism was groundbreaking, as "the idea UnHerd is offering a groundbreaking solution to information overload is faintly ludicrous."[9]

Ian Burrell wrote in i in 2020 compared the website to Tortoise Media, as that one is also a "slower-paced news experiment that defies the catch-all notion of the media.".[8]

References
  1. Mayhew, Freddy (25 September 2018). "Former Times columnist Tim Montgomerie leaves Unherd news website he founded last year". Press Gazette. Retrieved 16 December 2019.
  2. "Sally Chatterton, Editor". www.unherd.com. Retrieved 27 March 2020.
  3. Chakelian, Anoosh (30 January 2019). "The UnHerd Tortoise: are elite media start-ups just hype?". New Statesman. London. Retrieved 6 January 2020.
  4. "About UnHerd". www.unherd.com. Retrieved 6 January 2020.
  5. "Writers". www.unherd.com. Retrieved 27 March 2020.
  6. "LockdownTV". UnHerd. Retrieved 3 January 2022.
  7. Nelson, Fraser (21 July 2017). "Welcome to the herd, UnHerd". The Spectator. London. Retrieved 5 June 2019.
  8. Burrell, Ian (18 May 2020). "News websites are seeing record traffic, so public trust is higher than it seems". The i. London.
  9. Jackson, Jasper (21 July 2017). "UnHerd's rejection of the new isn't as groundbreaking as it seems to think". New Statesman. London. Retrieved 5 June 2019.
  10. Childs, Simon (25 July 2017). "The UnHerd and the Whining of the Perfectly-Well-Represented". Vice. Retrieved 16 December 2019.
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