Club-Mate

Club-Mate (German pronunciation: [ˈklʊp ˈmaːtə]) is a caffeinated carbonated mate-extract beverage made by the Loscher Brewery (Brauerei Loscher) near Münchsteinach, Germany, which originated in 1924.[1] Club-Mate has 200 mg of caffeine per L. Club-Mate has a relatively low sugar content of 50 g per L, and low calories (200 kcal per L of beverage) compared to other beverages such as cola or most energy drinks.

Club-Mate
Country of originGermany
Introduced1924
Websitewww.club-mate.de/en/ 

Club-Mate is available in 0.33-litre and 0.5-litre bottles.

Some Club-Mate bottles include the slogan "man gewöhnt sich daran" which roughly translates into a challenge to the drinker of “one gets used to it."

Examples of Club-Mate-based mixed drinks are: vodka-mate; Tschunk,[2] a combination of rum and Club-Mate; Jaeger-Mate, a mix of Jägermeister and Club-Mate.

History

Geola Beverages of Dietenhofen, Germany originally formulated and marketed Club-Mate under the name Sekt-Bronte since 1924.[3] The drink was only known regionally until acquired by Loscher and marketed under the name Club-Mate in 1994.[4]

In December 2007, Loscher marketed a Club-Mate winter edition. The limited-edition Club-Mate consists of the original formula mixed with cardamom, cinnamon, star anise and citrus extract. It is since sold regularly for a limited time during winter.

In 2009, a Club-Mate-styled cola variety was introduced. Unlike other colas, its recipe includes mate-extract.

In 2013, Club-Mate Granat, a Club-Mate variety with additional pomegranate flavor, was introduced.

As of July 2010, the company listed additional countries like the United Kingdom,[5] the United States,[6] Belgium,[7] Bulgaria [8] and Luxembourg to reach distributors in 40 countries,[9] primarily in Europe, but also in Canada,[10] Australia, Israel, Turkey, Taiwan and South Africa.

Hacker culture

Club-Mate has developed a following in computer hacker culture and tech start-ups, especially in Europe. Bruce Sterling wrote in Wired magazine that it is the favorite beverage of Germany's Chaos Computer Club.[11] It is also popular at Noisebridge[12] and HOPE[13] in the United States, Electromagnetic Field in the UK, the Hack-Tic events in the Netherlands and the FOSDEM in Belgium. Club-Mate appeared in numerous leading media websites like Al-Jazeera,[14] TechCrunch[15] and Vice.[16]

Ingredients and Variations

There are several variations on the original recipe available: Club-Mate IceT Kraftstoff (an iced-tea variant with slightly higher caffeine content (220 mg per L) and more sugar), Club-Mate Granat (with added pomegranate for a more fruity taste) and Club-Mate Winter Edition (with spices giving it a gingerbread-like taste - this edition is only available during the winter months).[17]

Tschunk

Tschunk
Cocktail
TypeHighball
Primary alcohol by volume
Commonly used ingredients
PreparationDice limes, put them together with the brown sugar into a high glass and crush both. Add crushed ice and pour the rum and the Club-Mate over it. Add a straw

Tschunk [ˈtʃʊnk] is a German highball consisting of Club-Mate and white or brown rum. It is usually served with limes and cane or brown sugar.[18][19]

Like Club-Mate, the Tschunk is a typical drink within European hacker culture[20][21] and can often be found at scene typical events or locations like the Chaos Communication Congress.[19][22]

See also

  • Materva, a Cuban carbonated mate-based beverage

Notes and references

  1. "Club Mate Reviews, Photos, Information, Videos and TV Ads". dizzyfrinks.com.
  2. "Tschunk – Hacker's Cocktail with Club Mate".
  3. "WaaAAAAAACH!!Als Sekt-Bronte begonnen, als Einhornpisse geendet". Die Tageszeitung: Taz. 27 December 2011. p. 13.
  4. "Goldgrüne Flüssigkeit zum Saugen". Der Tagesspiegel Online. 16 January 2006.
  5. "Club-Mate UK". Archived from the original on 2016-02-23. Retrieved 2020-07-24.
  6. "Club-Mate USA".
  7. "Official Belgium Club-Mate distributor".
  8. "Club-Mate Bulgaria". Facebook.
  9. "Manufacturer – Club-Mate / The Icetea". clubmate.de.
  10. "Club-Mate Canada". Facebook.
  11. Bruce Sterling (2007-04-01). "Club-Mate, favorite drink of the Chaos Computer Club". Wired.
  12. "Club Mate - Noisebridge". noisebridge.net.
  13. "Club-Mate". 2600 Magazine. Archived from the original on 2015-08-15. Retrieved 2009-11-12.
  14. Stupp, Catherine. "German hackers' drink of choice". www.aljazeera.com.
  15. "Flying high on Club Mate – TechCrunch". techcrunch.com.
  16. "How a German Soda Became Hackers' Fuel of Choice | Motherboard". motherboard.vice.com. Archived from the original on 2014-03-02.
  17. "Club Mate Products Page".
  18. "Tschunk – Hacker's Cocktail with Club Mate".
  19. Silver, Vernon (27 June 2017). "The Chaos Computer Club Is Fighting to Save Democracy". Bloomberg L.P. Retrieved 14 July 2017.
  20. "Club-Mate: The Favorite Drink of German Hackers and Club Kids Is Here". Eater.com. Vox Media. 8 September 2015. Retrieved 3 April 2018.
  21. "Hacking Club-Mate". Make. 24 May 2011.
  22. Judith Horchert (28 December 2013). "Chaospatinnen: Betreuung für den ersten Besuch beim Hackerkongress". Spiegel Online (in German).
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