Trademark look

Trademark look[1][2] or signature look[3] is the characteristic clothes or other distinguishing signs used by a certain character or performer, making the person more recognizable by the audience. Politicians may also have trademark signs, such as the suit of American President Barack Obama[4] or the Merkel-Raute hand gesture of German Chancellor Angela Merkel.[5][6] It can also refer to the clothes of a certain subculture.[7]

Some trademark signatures may have started as in-jokes, but have then come to have been recognised by a wider audience.

Sometimes, when a celebrity stops using a trademark look, people might even find it hard to recognise them.[8]

The term "trademark look" (or anything similar) is not used in trademark law and a trademark look is not necessarily trademark-protected in itself.