The First Take

The First Take (stylized as THE F1RST TAKE) is a Japanese YouTube channel that invites singers to perform a song recorded in one take.

The First Take
Websitewww.thefirsttake.jp
YouTube information
Channel
Created bySony Music Entertainment Japan
Years active2019–present
GenreMusic
Subscribers5.71 million[1]
Total views1.72 billion[1]
Updated: January 29, 2022

Concept

Videos on The First Take are filmed in a studio, alternating between medium and close-up shots of only the performing singer and a microphone, set to a background that's usually white. The footage is recorded in 4K resolution with high quality audio.[2] According to creative director Keisuke Shimizu, singers are asked to treat the filming as a live performance,[3] The Japan Times writer Patrick St. Michel notes that The First Take's success demonstrates a shift in musical preferences in the public, suggesting that "slick, manicured pop is out and authenticity — or at least the veneer of authenticity — is in."[4]

The First Take is a trademark of Sony Music Entertainment Japan.[5]

History

On November 15, 2019, the channel published its first video featuring "Narratage" by Adieu.[4] On December 6, LISA's performance of "Gurenge" went viral and gained more views than the song's original music video, and is credited with popularizing the channel.[6] Several recordings on the channel are available digitally; notably, Dish's performance of "Neko" peaked at 11th on the Billboard Japan Hot 100[7] and also placed 28th on the Year-End chart.[8] As of September 2021, 192 videos and 109 individuals or groups have appeared on the channel; three videos have more than 100 million views: "Gurenge", "Neko", and "Yoru ni Kakeru" by Yoasobi.[2]

As a response to a state of emergency due to the COVID-19 pandemic, several videos in 2020 were filmed inside the singer's home and titled "The Home Take".[3]

References
  1. "About THE FIRST TAKE". YouTube.
  2. Ito, Haruka (September 30, 2021). "News Navigator: What is popular Japanese YouTube music channel 'The First Take'?". Mainichi Shimbun. Retrieved October 9, 2021.
  3. "普段ならＮＧ箇所を価値あるものに…「ＴＨＥ　ＦＩＲＳＴ　ＴＡＫＥ」制作チーム". Sports Hochi (in Japanese). May 9, 2020. Retrieved October 9, 2021.
  4. St. Michel, Patrick (April 24, 2020). "Racking up the views on YouTube with The First Take". The Japan Times. Retrieved October 9, 2021.
  5. "登録6320136". J-Piat Pat (in Japanese). Retrieved October 9, 2021.
  6. Komatsu, Mikikazu (August 24, 2020). "LiSA's "Gurenge" Performance for "THE FIRST TAKE" is Featured in Sony's Headphones CM". Crunchyroll. Retrieved October 9, 2021.
  7. "Hot 100 [2020/06/17 公開]". Billboard Japan (in Japanese). Retrieved October 9, 2021.
  8. "Hot 100: Year-End 2020". Billboard Japan (in Japanese). Retrieved October 9, 2021.
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