Terror Squad Entertainment

Fat Joe decided to form Terror Squad Productions in 1997 with help from Craig Kallman, Greg Angelides, and his manager Mick Bentson.

After being disappointed with the previous album sales at Relativity Records, Fat Joe signed to Atlantic Records. After signing to Atlantic, Fat Joe was granted his own record label, which would be Terror Squad Productions. Atlantic would allow Fat Joe to sign artists to his Terror Squad label. Under the terms of the deal, Fat Joe was responsible for putting their albums together and they would fund, promote and distribute the releases from the label. In addition to himself, Fat Joe also signed the rap group Terror Squad and its members Armageddon, Prospect, Triple Seis, Cuban Link, and Big Pun. The label's first release was Big Pun's debut album Capital Punishment which was released on April 28, 1998, and was released in conjunction with Steve Rifkind's Loud Records. Capital Punishment featured the singles: "You Came Up" (featuring Noreaga), "I'm Not a Player", and "Still Not a Player", the latter peaking in the top 25 on the Billboard Hot 100. The album peaked at number 5 on The Billboard 200 music chart and was certified Platinum by the RIAA for shipping and selling a million units in the United States. The label's second release was Fat Joe's Don Cartagena, which was released September 1, 1998 and was released in conjunction with Craig Kallman's Big Beat Records and the Mystic Entertainment Group. It debuted and peaked at number 7 on the Billboard 200 chart and was certified Gold by the RIAA for selling over 500,000 copies in America.

Don Cartagena introduced the rap group Terror Squad, and Terror Squad released their debut album The Album on September 21, 1999 through Atlantic Records, Terror Squad Productions, and the Mystic Entertainment Group. Production was contributed by JuJu, The Infinite Arkatechz, Buckwild, and Armageddon as well as The Alchemist. The album sold 250,000 units to date. Although not commercially successful, it was critically successful and was meant to be the foundation for other members to release their own albums.

On February 7, 2000, Big Pun died of a fatal heart attack, and his album Yeeeah Baby was released posthumously that year on April 4. The album debuted and peaked at number 3 and sold 179,000 copies in its first week and featured the singles It's So Hard and 100%. The album featured guest appearances from Prospect, Cuban Link, Fat Joe and Tony Sunshine. Remy Ma (then known as Remy Martin), who was Big Pun's protege, made her debut appearance on the album. In October 2017, the LP was certified Platinum in America. Shortly after Big Pun's death, Triple Seis left Terror Squad Productions and parted with the Terror Squad group. Cuban Link would follow suit in 2001 after his long-awaited debut studio album, 24K, was shelved due to bootlegging, problems with Atlantic Records, and falling out with Fat Joe.

On December 4, 2001, Fat Joe released his fourth studio album Jealous Ones Still Envy (J.O.S.E.) through Atlantic Records and Terror Squad Productions. It featured the hit singles "We Thuggin'" and "What's Luv", and featured guest appearances from Armageddon (who co-executive produced the album along with Fat Joe), Prospect, and Remy Ma. The following year in 2002, Fat Joe released Loyalty. The album was a commercial disappointment, only peaking at number 31 on the Billboard 200 and failing to achieve a RIAA certification. In 2004, Terror Squad released its second and final studio album True Story through Steve Rifkind's SRC Records, Universal Records and Terror Squad Entertainment. The album debuted and peaked at number 7 on the Billboard 200, and featured the hit single Lean Back. Though Prospect, Tony Sunshine, and Armageddon had made guest appearances on Fat Joe's albums and Terror Squad albums, they never released solo debut studio albums, and they all left by 2006.

In 2005, Fat Joe released All or Nothing.[1] The album did better than his previous album but was still a commercial failure, and it was Fat Joe's final album on Atlantic Records

In September 2006, Fat Joe finalized a distribution deal for Terror Squad through Imperial Records and EMI.[2] "Make It Rain" featuring Lil Wayne was the debut single for Fat Joe's Me Myself & I. The label also released the debut album from DJ Khaled & PRO's Super Produced Listennn... the Album that year on Koch. The label followed the success of these two albums into 2007, which led to the 2nd album from DJ Khaled We The Best which featured the hit single "We Takin' Over", which had guest appearances from Akon, T.I., Rick Ross, Fat Joe, Baby, and Lil Wayne.